Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The Frame is Samsung's art-first 4K QLED TV: in Art Mode it shows paintings and photos with a matte, anti-glare finish instead of a black screen. This 85-inch version is the largest, so it doubles as a gallery piece in a big living room. Picture quality is strong for a lifestyle TV, with QLED color, HDR10+ and Dolby Atmos, but it costs more than a same-size QLED with no art features and has fewer local dimming zones than Samsung's Neo QLED sets. Buyers who want a TV that disappears into the room love it; buyers chasing the brightest HDR picture get more for less elsewhere.
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Lowest price we've seen: $2,669.99 on Nov 9 at Best Buy. Tracked across 2 stores since Nov 9.
Owners of The Frame line praise how it blends into a room and how convincing the matte art display looks. Reviewers rate the picture as good but not class-leading for the money, and note that dark-room contrast trails Samsung's Neo QLED sets.
