Is the S90F worth it over the S95F?

The S95F is brighter and has a better anti-glare layer. The S90F keeps the same OLED contrast, 120 Hz panel and Tizen platform, so it makes sense if you watch in a room you can dim.

Does the S90F support Dolby Vision?

No. It supports HDR10+ Adaptive and HDR10+ Gaming, plus standard HDR10. Dolby Vision content plays as HDR10.

Is it good for PS5 and Xbox Series X?

Yes. The 120 Hz panel, low input lag and HDR10+ Gaming mode suit 4K 120 Hz consoles. Check that your console and soundbar share the HDMI inputs you need.

How big is the 77-inch model and can I wall mount it?

The panel is about 67.7 inches wide, 1.8 inches deep and 103 lb without the stand. Use a VESA mount rated for that weight and two people for lifting.

You get the TV, the tabletop stand, a remote, the power cable and documentation. HDMI and Ethernet cables are not included.

Does it have Google Assistant and Alexa?

Yes. Tizen includes both voice assistants, along with Samsung's own Bixby, so you can control the TV and compatible smart home devices by voice.

Where is the Samsung S90F 77-inch cheapest?

At Creation Networks, for $2,499.99, as of our latest check.

Where can I buy the Samsung S90F 77-inch?

4 stores we checked sell it, including Samsung, Nawara Brothers Home Store, Creation Networks, Sargent Appliance.

Samsung S90F 77-inch

Best price now

$2,499.99at Creation NetworksChecked 6 h ago

Compared across 4 stores. Prices are checked against each store and labelled with when.

Visit Creation Networks

Samsung S90F 77-inch

Best price now

$2,499.99at Creation NetworksChecked 6 h ago

Compared across 4 stores. Prices are checked against each store and labelled with when.

Visit Creation Networks

Samsung discount code →

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It checks today's price at every store, compares the alternatives and answers in about a minute.

Price facts

Lowest price today: $2,499.99 at Creation Networks (checked Nov 10, 2026).
Checked at 4 stores.

Our take on the Samsung S90F 77-inch

The S90F is Samsung's step-down OLED, using self-illuminating QD-OLED pixels with the NQ4 AI Gen3 processor and a 120 Hz panel. It keeps the deep blacks, wide viewing angles and anti-glare coating that OLED buyers want, and adds HDR10+ Adaptive and Gaming plus Tizen with Google Assistant and Alexa built in. It sits below the S95F, which is brighter and has a stronger anti-glare layer, but it undercuts the step-up model while covering the same core features. It suits movie and sports viewers in a bright room and console gamers who want HDMI 2.1-class performance without paying for the flagship.

Best forLarge living rooms and home theatersMovie and sports watching in bright roomsPS5 and Xbox Series X gaming at 4K 120 HzBuyers who want OLED blacks below the flagship tier

Pros

Self-illuminating QD-OLED pixels give per-pixel contrast and true blacks
120 Hz panel with HDR10+ Gaming and low input lag for consoles
Anti-glare coating handles lamps and windows better than glossy OLEDs
Tizen Smart Hub with Google Assistant and Alexa built in
Four HDMI inputs plus Ethernet, optical and USB for a full rack

Cons

Peak brightness trails the S95F and top Mini-LED sets in very bright rooms
No Dolby Vision support; HDR10+ only
77-inch panel weighs about 103 lb and needs two people to mount
Max draw around 640 W means real heat and power use
Risk of permanent image retention with static logos and tickers

Samsung S90F 77-inch prices at every store

Nawara Brothers Home StoreNew
Availability unknown
$2,499.99Checked 6 h ago
Visit Nawara Brothers Home Store
Creation NetworksNew
Availability unknown
$2,499.99Checked 6 h ago
Visit Creation Networks
Sargent ApplianceNew
Availability unknown
$3,324.99Checked 6 h ago
Visit Sargent Appliance
SamsungNew
Out of stock
$2,499.99Checked 4 h ago
Visit Samsung

Samsung S90F 77-inch price history

$2,499.99$2,499.99

Nov 8Nov 10

Lowest price we've seen: $2,499.99 on Nov 8 at Samsung. Tracked across 4 stores since Nov 8.

What reviewers say

Owners and reviewers rate the S90F as a strong value OLED with excellent contrast, accurate color and good gaming features. Most criticism centers on brightness versus the S95F and the lack of Dolby Vision.

What people mention

BrightnessMixedViewers say it is bright enough for most rooms but dimmer than the S95F and bright Mini-LED rivals.
ContrastPraisedOwners highlight deep blacks and per-pixel contrast that make dark scenes look clean.
GamingPraisedReviewers note low input lag and smooth 120 Hz play on PS5 and Xbox.
HDR formatsCriticisedBuyers miss Dolby Vision and say HDR10+ only covers part of the streaming catalog.
GlareMixedThe anti-glare layer helps in lit rooms, but some owners still see reflections at wide angles.
SetupMixedThe 103 lb panel is manageable but needs two people and care when wall mounting.

Specifications

Model: QA77S90FAEXTWSource
Brand: SamsungSource
Screen Size: 77 InchSource
Resolution: 4K UHD (3840 × 2160)Source

Questions and answers

Is the S90F worth it over the S95F?: The S95F is brighter and has a better anti-glare layer. The S90F keeps the same OLED contrast, 120 Hz panel and Tizen platform, so it makes sense if you watch in a room you can dim.
Does the S90F support Dolby Vision?: No. It supports HDR10+ Adaptive and HDR10+ Gaming, plus standard HDR10. Dolby Vision content plays as HDR10.
Is it good for PS5 and Xbox Series X?: Yes. The 120 Hz panel, low input lag and HDR10+ Gaming mode suit 4K 120 Hz consoles. Check that your console and soundbar share the HDMI inputs you need.
How big is the 77-inch model and can I wall mount it?: The panel is about 67.7 inches wide, 1.8 inches deep and 103 lb without the stand. Use a VESA mount rated for that weight and two people for lifting.
What is in the box?: You get the TV, the tabletop stand, a remote, the power cable and documentation. HDMI and Ethernet cables are not included.
Does it have Google Assistant and Alexa?: Yes. Tizen includes both voice assistants, along with Samsung's own Bixby, so you can control the TV and compatible smart home devices by voice.
Where is the Samsung S90F 77-inch cheapest?: At Creation Networks, for $2,499.99, as of our latest check.
Where can I buy the Samsung S90F 77-inch?: 4 stores we checked sell it, including Samsung, Nawara Brothers Home Store, Creation Networks, Sargent Appliance.