Samsung The Frame 55" TV
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Our take on the Samsung The Frame 55" TV
The Frame is Samsung's 55-inch 4K QLED television built to look like framed art when it is not in use. Its matte, anti-glare screen and Art Mode display paintings and photos instead of a black panel, and the slim profile sits close to the wall on a near-flush mount. It suits people who want a TV that blends into a living room rather than dominating it. Against standard QLED sets it gives up some peak brightness and contrast for the design, and against dedicated gallery displays it costs less but is still a lifestyle TV first.
- Matte, anti-glare screen cuts reflections
- Art Mode shows paintings and photos when idle
- Slim body mounts close to the wall
- 4K QLED picture with wide viewing angles
- Smart hub with all major streaming apps
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What reviewers say
Owners like how the matte screen and Art Mode make the TV disappear into a room, and reviewers rate the design and anti-glare finish highly. Most criticism centers on picture brightness and black levels for the money, plus the extra cost of art subscriptions and bezels.
- Art ModePraisedOwners say the art display is the reason to buy it and looks like a real framed picture.
- GlarePraisedThe matte finish is widely praised for killing reflections from windows and lamps.
- BrightnessCriticisedReviewers say it cannot match brighter QLED rivals in a sunny room or HDR highlights.
Questions and answers
- What is Art Mode and do I need a subscription?
- Art Mode shows paintings, photos or your own images when the TV is idle. A basic set of images is included; the fuller art store needs a subscription.
- How does it compare with a standard Samsung QLED?
- It uses similar QLED technology but trades some brightness and contrast for the matte screen and slim art-friendly design. A standard QLED is the better pick for a dark home theater.
- Can I change the bezel?
- Yes. The Frame accepts optional magnetic bezels in several colors and finishes, sold separately from the TV.
- Does it work with a wall mount?
- It ships with a slim wall mount designed to sit close to the wall. A standard VESA stand or bracket also fits if you prefer.
- Is it good for gaming?
- It supports 4K gaming with a game mode, but its motion handling and brightness are average compared with dedicated gaming TVs.
- What is in the box?
- The TV, the One Connect box and cable, the slim wall mount, a remote and the power cable. Bezel frames are not included.
