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The Frame LS03F is a 43-inch 4K QLED TV built to look like framed art on the wall. A matte screen cuts glare so artwork reads like a print, and Art Mode shows curated pieces from the Art Store or your own photos when you are not watching. It suits people who want a TV that disappears into a room, and it competes with other lifestyle sets on design rather than raw brightness. Owners rate it well overall, though some find the picture and sound a step behind dedicated home-theater TVs.
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Lowest price we've seen: $797.99 on Nov 12 at Crutchfield. Tracked across 10 stores since Nov 12.
Owners like the design and the matte finish that makes art look convincing. Some say the picture and sound are fine but not class-leading for the money.
The Samsung The Frame LS03F is a 43-inch 4K QLED smart TV in black, designed to look like a framed picture. It has a matte screen with a subtle texture that gives artwork a print-like finish. The screen is virtually glare-free, so shows and movies can be watched in bright rooms without distracting reflections. Colors are Pantone Validated.
When you're not watching TV, it displays art. You can choose from the paid Art Store collection of works from museums, galleries and artists, or use a free rotating selection of over 370 pieces each year. You can also upload your own artwork or photos. Mat styles and colors, plus magnetic bezels in finishes such as teak, brown, white and metallic gold, let you match the look to your decor.
The slim design mounts flush against the wall like a picture. One cable connects the TV to the One Connect Box, where your devices and power are plugged in. A sensor adjusts brightness and color temperature to the room's light. The screen turns on when someone walks into the room and off when they leave. The TV supports VRR games at up to 4K 144Hz. Its smart platform offers 2,700+ free channels, including over 400 Samsung TV Plus channels, and Samsung Vision AI powers picture, sound and personalized features.