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The Frame Pro (LS03HW) is Samsung's 55-inch 4K Neo QLED TV built to double as wall art. It uses mini-LED backlighting with a matte, glare-free screen, a 120 Hz panel, and a Wireless One Connect box so a single cable-free hub feeds the TV. Art Mode shows over 5,000 pieces from the Art Store or your own photos, and it hangs flush with the included Slim Fit Wall Mount. At $997.99 at Crutchfield as of November 5, 2026, it is the lowest new price among the 12 stores that carry it.
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Lowest price we've seen: $997.99 on Nov 5 at Walmart. Tracked across 12 stores since Nov 5.
Reception is thin, with a single 5-out-of-5 rating at Crutchfield. Owners of earlier Frame models consistently praise the anti-glare matte finish and the art-display look.
Premium theater-grade entertainment when it’s on, an advanced art canvas when it’s off.
The Frame Pro (LS03HW) Series blurs the lines between premium showpiece and theater-grade entertainment, acting as an advanced art canvas when off and a spectacular television when on. Merging cutting-edge technology with contemporary design, it allows you to enjoy a clutter-free gallery experience featuring an array of world-renowned artwork. Powered by Samsung Vision AI, the display automatically optimizes color, contrast, and acoustics to adapt flawlessly to your surrounding environment. This sleek masterpiece hangs flush like actual art, making it the perfect focal point for the modern home.
Features of the Samsung The Frame (LS03HW) Pro Series Neo QLED 4K Smart TV include:
• Glare-Free Neo QLED: Precision mini LEDs deliver vivid 4K contrast, paired with a matte display that virtually eliminates distracting glare and reflections.
• Wireless One Connect: A sleek, slim-bezel frame design that utilizes a wireless hub to transmit full TV functionality completely free of cord clutter.
• Art Mode & Digital Store: Transforms your screen into a lifelike canvas with access to over 5,000 masterpieces from world-renowned artists, including ones represented in MoMA's collection.
• Pantone® Validated Color: Certified by color authorities to guarantee true-to-life color expression, accurate skin tones, and museum-grade fidelity.
• Flush Slim-Fit Mount: Includes a specialized mount that hangs the TV flush against the wall with a minimal gap, mimicking an actual picture frame.
• Supersize Picture Enhancer (85" Only): Uses targeted AI upscaling, noise reduction, and sharpness boosters to optimize large-screen pixels and minimize blur.
• Smart Motion & Light Sensors: Detects room occupancy to automatically toggle Art Mode, while adjusting brightness based on ambient room light.
• AI 4K Optimization: Powered by the NQ4 AI Gen3 Processor with 128 neural networks to automatically upscale any source content into crystal-clear 4K.
• Next-Level Gaming: Features a 144Hz refresh rate, DLG 240Hz technology, and VRR to eliminate input lag, stuttering, and screen tearing.
• Auto HDR Remastering: Uses deep learning to analyze content scene-by-scene, injecting hyper-vibrant color and brighter highlights into older or standard broadcasts.
Specs:
• Series: The Frame Pro Series (2026 Edition)
• Available Sizes: 55", 65", 75", and 85" Class
• Resolution / Technology: 4K Neo QLED
• Processor: NQ4 AI Gen3 Processor (128 Neural Networks)
• Gaming Refresh Rate: 144Hz Variable VRR / DLG 240Hz (PC Input Mode)
• HDR Performance: Auto HDR Remastering Pro
• Smart Eco-System: Samsung Smart Tizen TV with Vision AI Companion
• Audio Technology: AI-Enhanced Dynamic Sound Optimization
• Model Codes: QN55LS03HWFXZA, QN65LS03HWFXZA
