Samsung The Frame QLED 98-Inch 4K Smart TV

Product Details

Samsung QN98LS03HEFXZA The Frame QLED 98-Inch 4K Smart TV with Samsung Vision AI

Elevate your décor with The Frame - from the #1 art TV brand.1

The original art TV that matches your style, with 5,000+ true-to-life curated works of art, including world-famous artists and galleries, exclusively available on the Samsung Art Store2. The Glare Free display and included flush fit Slim Fit Wall Mount combine beautifully with the widest selection of customizable bezels3 to blend seamlessly into your décor like a real picture frame.

Features

Glare Free with QLED

Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms

*Compared to Crystal UHD 2026

Modern Frame Design with Builtin Connections

This art TV beautifully blends into your décor, resembling a picture frame. The included Slim Fit Wall Mount sits flush for easy setup, and offers convenient access to connect wired devices** and stream your favorite content.

*Customizable bezel sold separately

**All ports built into TV body; TV lifts away from wall for improved port access.

Art Mode / Art Store

Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.

*Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.

**Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

Slim Fit Wall Mount

The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.

Included Pantone® Validated ArtfulColor

Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone® Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.