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Color Ultime 5.29 Vintage Red is a permanent cream hair dye from Schwarzkopf's at-home Color Ultime line. It pairs red-violet dye with a diamond brilliance serum and a conditioning, UV-protecting after-treatment, and it claims fade resistance and full gray coverage. The cream formula suits all hair types and textures, so it works for first-time dyers and for refreshing an existing red. Against boxed rivals, the kit's built-in serum and UV protection are the differentiators; reviewers of the line generally like the shine and gray coverage but note that reds fade faster than browns and that the result depends heavily on starting color.
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Lowest price we've seen: $11.97 on Nov 10 at Amazon. Tracked across 2 stores since Nov 10.
Owners of the Color Ultime line praise the shine, the rich red tone and the gray coverage, and many find the cream easy to apply. The main complaints are fading and results that differ from the box swatch on darker or previously colored hair.
