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Brazilian Bum Cream is a thick, fast-absorbing body cream built around coconut oil and the brand's signature pistachio-caramel scent. It is marketed as a firming cream for the buttocks and thighs, though most buyers treat it as an everyday body moisturizer. The scent is the main draw and the main complaint: it is strong and long-lasting, which fans love and some noses find overpowering. Against plain drugstore body lotions it feels richer and more perfumed; against other firming creams, its tightening effect is subtle and temporary rather than dramatic.
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Lowest price we've seen: $44.99 on Nov 10 at Rue La La. Tracked across 1 store since Nov 10.
Owners praise the texture and the lasting scent, and many repurchase it as a feel-good body cream. Reviewers are split on the firming claims, which most describe as modest, and some find the fragrance overpowering or irritating.
