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Deal.ai › Sony › Smart TVs
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Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model

Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model

4.1(21 ratings)

Best price now

$598.00at WalmartVerified

Compared across 4 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Our take on the Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model

The Sony BRAVIA 3 II K-43XR30M2 is a 43-inch 4K LED smart TV running Google TV, with Google Gemini built in for voice search and recommendations. It stands out for its four HDMI 2.1 ports, 120Hz refresh rate, Dolby Vision and Dolby Atmos support, and Wi-Fi 6E — features usually reserved for pricier sets. The best new price is $598 at Walmart as of November 8, 2026, with four stores carrying it new.

Best forSmall living rooms and bedroomsGamers wanting HDMI 2.1 on a budgetGoogle TV and Gemini usersBuyers who want Sony processing at a lower price
Pros
  • Four HDMI 2.1 ports at this size and price
  • 120Hz panel suits consoles and sports
  • Dolby Vision, HDR10 and HLG support
  • Google TV with Gemini voice assistant built in
  • Wi-Fi 6E for less congested connections
Cons
  • LED edge lighting limits black levels versus mini-LED
  • 43-inch size means no wide viewing angles
  • Built-in sound is basic despite Dolby Atmos decoding
  • Stand is wide at about 809 mm, needs a broad surface

Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model prices at every store

  • WalmartNew

    In stock

    $598.00Free shippingVerified
    Visit Walmart
  • Abt ElectronicsNew

    In stock

    $598.00Free shippingVerified
    Visit Abt Electronics
  • SONYNew

    In stock

    $599.99Free shippingVerified
    Visit SONY
  • Best BuyNew

    In stock

    $611.53Free shippingVerified
    Visit Best Buy

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model price history

Lowest price we've seen: $598.00 on Nov 8 at Walmart. Tracked across 4 stores since Nov 8.

What reviewers say

  • 4.1 / 521 ratings

With 21 ratings averaging 4.1 out of 5, buyers are generally positive but not unanimous. Praise centers on picture quality and features for the price; some complaints point to sound and panel uniformity.

What people mention
  • Picture qualityPraisedOwners say colors are vivid and the image is bright for an LED TV in this class.
  • SoundCriticisedReviewers find the built-in speakers thin and recommend a soundbar.
  • Gaming featuresPraisedBuyers like the 120Hz refresh and HDMI 2.1 ports for consoles.
  • SetupPraisedGoogle TV setup and Gemini voice control are described as quick and simple.
  • Black levelsMixedDark scenes look grayish to some viewers compared with mini-LED sets.

About the Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model

Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.

Specifications

screen_size
43 inSource
color
BlackSource
Screen size
43" (42.5")Source
Screen size diagonal
108 cmSource
Model year

Questions and answers

Is the Sony BRAVIA 3 II good for gaming?
Yes. It has a 120Hz refresh rate and four HDMI 2.1 ports, which support 4K at 120Hz from PS5 and Xbox Series X. It lacks variable refresh rate branding in the listed specs, so check the full spec sheet if VRR matters to you.
Does it support Dolby Vision and Dolby Atmos?
Yes. It supports Dolby Vision, HDR10 and HLG, and it decodes Dolby Atmos. The built-in speakers are basic, so a soundbar helps for Atmos.
What size is the 43-inch model?
The screen measures 42.5 inches diagonally. Without the stand it is about 958 x 564 x 69 mm and weighs about 9.1 kg; with the stand it is about 958 x 627 x 246 mm.
Can I wall-mount it?
Yes. It uses a 200 x 200 mm VESA pattern, and at about 9.1 kg without the stand it suits most standard mounts.
Is $598 a good price for this TV?
It is the best new price among four stores as of November 8, 2026. For a 43-inch Sony with HDMI 2.1 and 120Hz, that is competitive, but compare with the previous BRAVIA 3 if you see it cheaper.
What is in the box?
You get the TV, the two-piece stand, a remote, batteries and a power cord. HDMI cables are not included.
Where is the Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model cheapest?
At Walmart, for $598.00, as of our latest check.
What do buyers say about the Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model?
Rated 4.1 out of 5 from 21 ratings.
Where can I buy the Sony 43” class BRAVIA 3 II 4K HDR LED Smart Google TV with Gemini K-43XR30M2, 2026 Model?
4 stores we checked sell it, including Walmart, Abt Electronics, SONY, Best Buy.

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2026
Source
Width without stand
Approx. 958 x 564 x 69 mmSource
Size with stand
Approx. 958 x 627 x 246 mmSource
Package carton size
Approx. 1065 x 650 x 143 mmSource
Stand width
Approx. 809 mmSource
Stand dimensions
Approx. 9 x 64 x 246 mmSource
Stand inner distance
Approx. 792 mmSource
VESA hole pitch
200 x 200 mmSource
Weight without stand
Approx. 9.1 kgSource
Weight with stand
Approx. 9.5 kgSource
Connections
HDMISource
Screen Resolution
3840x2160 (4K Ultra HD)Source
Bluetooth
YesSource
Wi-Fi
YesSource
Screen Size (")
43.0Source
Surround Sound Formats
Dolby AtmosSource
HDR Type
HLG, HDR10, Dolby VisionSource
Refresh Rate (Hz)
120Source
Smart TV
YesSource
HDMI Version
2.1Source