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Sony BRAVIA 3 4k Smart TV, 55 Inch Smart TV 4K Ultra HD BRAVIA 3 with Google TV

Sony BRAVIA 3 4k Smart TV, 55 Inch Smart TV 4K Ultra HD BRAVIA 3 with Google TV

Best price now

$699.99at Cole's ComputersChecked 16 h ago

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Price facts

  • Lowest price today: $699.99 at Cole's Computers (checked Nov 14, 2026).

Our take on the Sony BRAVIA 3 4k Smart TV, 55 Inch Smart TV 4K Ultra HD BRAVIA 3 with Google TV

The Sony BRAVIA 3 is Sony's entry-level 4K LED TV, sold in a 55-inch size with Google TV built in. It uses the 4K HDR Processor X1 with Triluminos Pro and 4K X-Reality PRO upscaling, and it adds PlayStation 5-specific features like Auto HDR Tone Mapping and Auto Genre Picture Mode. It suits buyers who want Sony's processing and Google TV on a budget, but it is a 60Hz panel without full-array local dimming, so rivals at the same tier often beat it on contrast and motion. Reviewers treat it as a solid, easy-to-use set rather than a picture-quality standout.

Best forShoppers who want Sony processing at the entry levelPS5 owners who want the console's auto picture modesGoogle TV and Google Assistant usersBright rooms and everyday streaming
Pros
  • 4K HDR Processor X1 with Triluminos Pro color
  • 4K X-Reality PRO upscaling for HD content
  • Google TV with Google Assistant and all major apps
  • PlayStation 5 auto HDR tone mapping and genre mode
  • Sony Pictures Core app for high-bitrate 4K films
  • Simple setup and a clean Google TV interface
Cons
  • 60Hz panel limits smoothness for fast games and sports
  • Edge-lit LED without full-array local dimming, so blacks look gray
  • Peak brightness is modest for HDR highlights
  • Only two HDMI 2.1-class features; most ports are older spec
  • Built-in sound is thin, so a soundbar is worth adding

Sony BRAVIA 3 4k Smart TV, 55 Inch Smart TV 4K Ultra HD BRAVIA 3 with Google TV prices at every store

  • Cole's ComputersNew

    In stockReturn policy

    $699.99Checked 16 h ago
    Visit Cole's Computers

What reviewers say

Owners describe the BRAVIA 3 as a dependable everyday 4K TV with good color and an easy Google TV interface. Most criticism centers on contrast and black levels, which look washed out in dark scenes, and on the 60Hz panel for gaming and sports.

What people mention
  • Picture contrastCriticisedOwners say dark scenes look gray and backlight bleed shows at the edges.
  • ColorPraisedViewers like the punchy, saturated color Triluminos Pro delivers.
  • MotionCriticisedThe 60Hz panel shows blur in sports and fast-paced games.
  • Google TVPraisedThe interface is quick and puts streaming apps in one place.
  • SoundMixedDialogue is clear but bass is thin, so many buyers add a soundbar.
  • PS5 featuresPraisedAuto HDR tone mapping and genre mode switch settings for the console automatically.

About the Sony BRAVIA 3 4k Smart TV, 55 Inch Smart TV 4K Ultra HD BRAVIA 3 with Google TV

This is a 55-inch Sony BRAVIA 3 LED smart TV with 4K Ultra HD resolution. It runs Google TV and works with Google Assistant, bringing streaming apps together in one place. The SONY PICTURES CORE app offers high-bitrate 4K UHD movies.

The picture is handled by the 4K HDR Processor X1, Triluminos Pro and 4K X-Reality PRO. Triluminos Pro reproduces over a billion colors. Motionflow XR reduces blur in fast-moving scenes. The TV supports 4K HDR, Dolby Vision and Dolby Atmos.

For gaming, the TV has features made for PlayStation 5, including Auto HDR Tone Mapping and Auto Genre Picture Mode. A Game Menu puts picture settings and gaming assist features in one place.

Brand
Sony
Model
BRAVIA 3
Screen size
55 inches
Display
LED, 4K Ultra HD
Smart platform
Google TV with Google Assistant
Processor
4K HDR Processor X1
Picture technology
Triluminos Pro, 4K X-Reality PRO, Motionflow XR
HDR and audio
4K HDR, Dolby Vision, Dolby Atmos
Gaming
Auto HDR Tone Mapping and Auto Genre Picture Mode for PlayStation 5, Game Menu
Apps
Streaming apps, SONY PICTURES CORE

Questions and answers

Is the Sony BRAVIA 3 good for PS5 gaming?
It supports 4K at 60Hz and Sony's PS5 auto HDR tone mapping and auto genre picture mode. It lacks 120Hz and variable refresh rate, so competitive players may want a step-up model.
Does the BRAVIA 3 have full-array local dimming?
No. It is an edge-lit LED TV, so blacks are less deep and contrast is weaker than sets with local dimming.
What is the refresh rate?
The panel is 60Hz native. Motion handling is fine for movies and casual games but shows blur in fast sports and shooters.
Does it run Google TV?
Yes. It runs Google TV with Google Assistant and the major streaming apps, plus the Sony Pictures Core app for high-bitrate 4K movies.
Do I need a soundbar with it?
The built-in speakers are adequate for news and dialogue but thin for movies. A soundbar or sound system improves the experience noticeably.
How does it compare with the BRAVIA 5?
The BRAVIA 5 adds full-array local dimming and higher brightness for better contrast and HDR. The BRAVIA 3 is the simpler, lower-tier option.
Where is the Sony BRAVIA 3 4k Smart TV, 55 Inch Smart TV 4K Ultra HD BRAVIA 3 with Google TV cheapest?
At Cole's Computers, for $699.99, as of our latest check.

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