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Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K

Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K

Best price now

$1,398.00at AmazonChecked 1 h ago

Compared across 7 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Lowest price today: $1,398.00 at Amazon (checked Nov 12, 2026).
  • Checked at 7 stores.
  • Our take on the Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K

    The Sony BRAVIA XR A90K is a 48-inch 4K OLED TV built around Sony's Cognitive Processor XR. It stands out for OLED contrast with per-pixel light control, Acoustic Surface Audio+ that vibrates the screen itself to make sound, and full Google TV streaming. It suits people who want a smaller, high-quality OLED for a bedroom, apartment or gaming setup, and it competes with 42- and 48-inch OLEDs from LG and Samsung. Owners praise the picture, motion and built-in sound; the main complaints are that it is dimmer than some rivals and that OLED care is needed to avoid burn-in.

    Best forSmall living rooms and bedroomsMovie and streaming fansConsole gamers wanting a compact OLEDBuyers who want strong built-in sound without a soundbar
    Pros
    • OLED panel gives deep blacks and per-pixel contrast
    • Cognitive Processor XR handles upscaling and color well
    • Acoustic Surface Audio+ produces sound from the screen
    • XR OLED Motion keeps fast action smooth
    • Google TV with a large app library and voice search
    • Two HDMI 2.1 ports support 4K at 120 Hz for consoles
    Cons
    • Peak brightness is lower than top LED/LCD sets
    • Risk of permanent burn-in with static logos and tickers
    • Only two HDMI 2.1 inputs
    • Built-in sound lacks deep bass without a subwoofer
    • Stand and panel are heavier than some 48-inch rivals

    Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K prices at every store

    • SonyNew

      In stock

      $1,399.99Free shippingChecked 1 h ago
      Visit Sony
    • Best BuyNew

      In stock

      $1,398.00+ $16.49 shippingChecked 1 h ago
      Visit Best Buy
    • Abt Electronics & AppliancesNew

      In stock

      $1,398.00+ $101.00 shippingChecked 1 h ago
      Visit Abt Electronics & Appliances
    • AmazonNew

      Availability unknown

      As an Amazon Associate, Deal.ai earns from qualifying purchases.

      $1,398.00Free shippingChecked 1 h ago
      Visit Amazon
    • B&H Photo-Video-AudioNew

      Availability unknown

      $1,398.00Checked 1 h ago
      Visit B&H Photo-Video-Audio
    • Electronics ExpoNew

      Availability unknown

      $1,398.00Checked 1 h ago
      Visit Electronics Expo
    • DatavisionNew

      Availability unknown

      $1,398.00Checked 1 h ago
      Visit Datavision

    Also available at

    • ThursdayClubCheck price at ThursdayClub

    Store links may earn us a commission.

    Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K price history

    Lowest price we've seen: $1,398.00 on Nov 12 at Best Buy. Tracked across 7 stores since Nov 12.

    What reviewers say

    Reviewers rate the A90K highly for picture quality, motion handling and sound that comes from the screen. Many call it one of the best small OLEDs, though some note it is not the brightest and warn about burn-in with heavy static content.

    What people mention
    • Picture qualityPraisedOwners say the OLED panel delivers deep blacks and rich color, especially in dark rooms.
    • BrightnessMixedSome reviewers find it dimmer than high-end LED TVs in bright rooms.
    • SoundPraisedThe screen-based speakers are described as clear and surprisingly full for a TV.
    • Burn-inCriticisedSome owners worry about static logos and news tickers leaving marks over time.
    • GamingPraisedGamers like the low input lag and 4K 120 Hz support on the HDMI 2.1 ports.
    • PortsCriticisedReviewers note only two of the HDMI inputs are 2.1, which limits multiple consoles.

    About the Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K

    The Sony BRAVIA XR A90K is a 48-inch 4K HDR OLED TV with Google TV. It uses the Cognitive Processor XR for picture processing. XR OLED Contrast Pro adjusts contrast for detailed shadows and bright highlights. XR Triluminos Pro widens the range of colors. XR 4K Upscaling brings back texture and detail in lower-resolution content, and XR OLED Motion reduces blur in fast-moving scenes.

    Sound comes from the whole screen. Dual actuators vibrate the panel (Acoustic Surface Audio+), and a built-in center subwoofer adds bass. Dolby Atmos and 3D Surround Upscaling create surround sound without extra speakers. With select Sony soundbars, Acoustic Center Sync uses the TV's speakers as the center channel.

    For gaming, the TV supports 4K/120, VRR and ALLM as specified in HDMI 2.1, with input lag as low as 8.5ms. It also has PlayStation 5 features such as Auto HDR Tone Mapping. Google TV puts streaming content in one place and works with Google Assistant. The backlit remote has a metallic finish and a finder function. The multi-position stand has a low-profile setting and a raised setting that makes room for a soundbar.

    Model
    XR48A90K
    Screen size
    48 inches
    Display
    OLED, 4K, HDR
    Processor
    Cognitive Processor XR
    Picture tech
    XR OLED Contrast Pro, XR Triluminos Pro, XR OLED Motion, XR 4K Upscaling
    HDR and formats
    Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode
    Smart platform
    Google TV with Google Assistant, AirPlay 2 support, BRAVIA CORE app
    Gaming
    4K/120, VRR, ALLM (HDMI 2.1), input lag as low as 8.5ms, PlayStation 5 features including Auto HDR Tone Mapping
    Audio
    Acoustic Surface Audio+ with dual actuators, built-in subwoofer, Dolby Atmos, 3D Surround Upscaling

    Questions and answers

    Is the A90K good for gaming?
    Yes. It supports 4K at 120 Hz and variable refresh rate on its two HDMI 2.1 ports, and input lag is low. The OLED panel also gives fast pixel response for motion clarity.
    Does it need a soundbar?
    Not necessarily. Acoustic Surface Audio+ uses actuators to vibrate the screen and a center subwoofer for bass, so dialogue and effects are clear without extra speakers. A soundbar adds more bass and scale.
    How does it compare with the A80K?
    The A90K is the smaller 42- and 48-inch model in the same OLED line, while the A80K comes in larger sizes. Picture processing and Google TV are shared, so the choice is mainly about screen size and room.
    Is burn-in a real concern?
    OLED pixels can dim unevenly after long exposure to static logos or tickers. Vary content and use the TV's panel care settings to reduce the risk.
    What is in the box?
    The TV, its stand, a remote, batteries and a power cable. A wall mount and HDMI cables are not included.
    Does it work with a Sony soundbar?
    Yes. Acoustic Center Sync pairs the TV's speakers with a compatible Sony soundbar so sound comes from the screen and the bar together.
    Where is the Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K cheapest?
    At Amazon, for $1,398.00, as of our latest check.
    Where can I buy the Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K?
    8 stores we checked sell it, including Amazon, Best Buy, Abt Electronics & Appliances, B&H Photo-Video-Audio, Electronics Expo.

    Stores we've priced the Sony 48" BRAVIA XR A90K 4K HDR OLED TV With Smart Google TV - XR48A90K at

    • Abt Electronics & Appliances deals and prices
    • B&H Photo-Video-Audio deals and prices
    • Best Buy deals and prices
    • Datavision deals and prices
    • Electronics Expo deals and prices
    Soundbar pairing
    Acoustic Center Sync with select Sony soundbars
    Stand
    Multi-position, low-profile or raised for a soundbar
    Remote
    Backlit, metallic finish, with finder function
    Optional accessory
    BRAVIA CAM for video chat and Ambient Optimization Pro (sold separately)
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