Sony BRAVIA XR A90K 4K HDR OLED TV with Smart Google TV
4.6Best price now
$1,398.00at B&H Photo-Video-AudioObserved Nov 1, 2026, 9:30 AM
Compared across 3 stores. Prices are checked against each store and labelled with when.
Compared across 3 stores. Prices are checked against each store and labelled with when.
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In stock
In stock
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Lowest price we've seen: $699.00 on Oct 31 at The HDTV Spot; highest $1,398.00 on Oct 30. Tracked across 17 stores since Oct 30.
This open box TV has been thoroughly tested and recertified to ensure it meets our quality standards. It includes all necessary accessories and comes with a free 6-month warranty for added peace of mind.
Sony BRAVIA XR OLED — Stunning 4K Picture Quality in a Compact Design
Experience the exceptional clarity, deep blacks, and vibrant colors of Sony's BRAVIA XR OLED television. Powered by the intelligent Cognitive Processor XR, this premium display combines advanced picture processing with XR OLED Contrast Pro to deliver remarkable brightness, lifelike detail, and outstanding color accuracy. Designed for entertainment enthusiasts and gamers alike, its compact design brings an immersive cinematic experience to smaller spaces without compromising picture quality.
Advanced OLED Picture Technology
Intelligent Processing With Cognitive Processor XR
Sony's Cognitive Processor XR takes picture quality to a new level by analyzing content in a way inspired by human perception. This advanced processor intelligently enhances contrast, brightness, and color to produce realistic images with deep blacks, brilliant highlights, and natural-looking details across every scene.
Exceptional Contrast With XR OLED Contrast Pro
Discover the incredible depth and precision of OLED technology with XR OLED Contrast Pro. By intelligently enhancing brightness while preserving the deep black levels OLED is known for, this technology delivers dramatic contrast and impressive realism. Enjoy beautifully defined shadows, luminous highlights, and cinematic picture quality that brings every scene to life.
Brilliant, Natural Colors With XR Triluminos Pro
Enjoy an extraordinary spectrum of rich, accurate colors with XR Triluminos Pro. This advanced color technology reproduces billions of shades with impressive precision, revealing subtle differences in tone and bringing greater realism to everything you watch. From vivid landscapes to natural skin tones, experience beautifully balanced color reproduction.
Smooth, Clear Action With XR OLED Motion
Keep up with every exciting moment using XR OLED Motion technology. Designed to reduce motion blur and maintain image clarity during fast-paced content, this feature helps deliver smooth, detailed visuals when watching live sports, action movies, and other high-motion entertainment.
Enhance Your Entertainment With XR 4K Upscaling
Make your favorite entertainment look sharper and more detailed with XR 4K Upscaling. Sony's advanced processing analyzes lower-resolution content and intelligently restores textures and fine details, enhancing everyday viewing with picture quality that approaches 4K resolution.
Smart Entertainment and Streaming
All Your Entertainment in One Place With Google TV
Discover a smarter way to enjoy movies, television shows, and streaming entertainment with Google TV. Browse content from popular services including Netflix, Disney+, Apple TV, Max, Peacock, and other supported applications through one convenient interface. Personalized recommendations make discovering new entertainment easier than ever.
Convenient Voice Control With Google Assistant
Take control of your entertainment using Google Assistant. Search for movies, discover new shows, launch supported applications, and access helpful features with simple voice commands. Enjoy a more convenient viewing experience without constantly navigating menus.
Seamless Streaming With Apple AirPlay
Share your favorite entertainment directly from compatible Apple devices using AirPlay. Stream videos, display photos, and enjoy supported content from your iPhone, iPad, or Mac on the television's beautiful OLED display.
Premium Movies With BRAVIA CORE
Bring the excitement of the movie theater into your home with Sony's BRAVIA CORE entertainment service. Eligible BRAVIA televisions provide access to a selection of premium movies, including titles available in stunning 4K UHD quality. Enjoy cinematic entertainment designed to showcase the exc…
