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Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2

Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2

Best price now

$3,389.06at GreentoeChecked 5 h ago

Compared across 13 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $3,389.06 at Greentoe on Nov 10.
  • Checked at 13 stores.

Our take on the Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2

The K65XR90M2 is Sony's 2026 flagship 65-inch 4K LED TV, built around a True RGB backlight: three separately controlled red, green and blue LEDs behind the panel instead of a white backlight with a color filter. Sony claims QD-OLED-level color range with Mini LED brightness, and the XR Processor adds AI scene recognition, upscaling and motion handling. It suits movie and sports viewers who want a bright, wide-viewing-angle set and can live with a large, heavy panel. Against Mini LED rivals it trades peak brightness bragging rights for color purity and off-angle consistency; against OLED it gives up per-pixel blacks.

Best forBright living rooms with wide seatingMovie and sports fans who want accurate colorBuyers stepping up from an older Sony LED setWall or stand mounting in a large media room
Pros
  • True RGB backlight gives strong color volume and gradation
  • Wider viewing angles than typical Mini LED sets
  • High brightness with deep blacks from XR Contrast Booster
  • 120Hz panel with XR Motion Clarity for fast action
  • Four HDMI 2.3-capable ports and Wi-Fi 6
  • Google TV with Gemini and hands-free assistant support
Cons
  • Heavy: about 58.6 lb without the stand, more with it
  • Deep cabinet needs a sturdy wall mount or wide stand
  • LED blacks still trail OLED in dark rooms
  • Flagship pricing puts it against OLED rivals
  • Some AI processing can look over-sharpened on older sources

Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2 prices at every store

  • GreentoeNew

    In stock

    $3,389.06Free shippingChecked 5 h ago
    Visit Greentoe
  • Abt Electronics & AppliancesNew

    In stock

    $3,598.00Free shippingChecked 5 h ago
    Visit Abt Electronics & Appliances
  • B&H Photo-Video-AudioNew

    In stock

    $3,598.00Free shippingChecked 5 h ago
    Visit B&H Photo-Video-Audio
  • PC Richard & SonNew

    In stock

    $3,598.00Free shippingChecked 5 h ago
    Visit PC Richard & Son
  • Electronic ExpressNew

    In stock

    $3,598.00Free shippingChecked 5 h ago
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  • SonyNew

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    $3,599.99Free shippingChecked 5 h ago
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  • CrutchfieldNew

    In stock

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  • Jetson's ApplianceNew

    In stock

    $3,599.99Checked 5 h ago
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  • Standard TV & ApplianceNew

    In stock

    $3,599.99Checked 5 h ago
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  • BrandsMart USANew

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    $3,599.99+ $100.00 shippingChecked 5 h ago
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  • Schaefer'sNew

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    $3,599.99+ $109.00 shippingChecked 5 h ago
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  • RaztechsNew

    In stockReturn policy

    $4,355.88Checked 5 h ago
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  • Best BuyNew

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    $3,599.99Free shippingChecked 5 h ago
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Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2 price history

Lowest price we've seen: $3,389.06 on Nov 11 at Greentoe. Tracked across 12 stores since Nov 11.

From Raztechs

  • True RGB backlighting with three independently controlled RGB LEDs for greater color volume, precise gradation and wider viewing angles
  • 65" 4K display, 3840 x 2160, with 120Hz standard refresh rate
  • XR Processor uses AI scene recognition to optimize color, contrast and clarity
  • XR Clear Image AI upscales content to 4K and reduces transmission noise
  • XR Contrast Booster raises peaks and deepens blacks
  • XR Motion Clarity syncs the backlight with on-screen motion to keep fast action clear
Returns
30-day returns on eligible items
Shipping
Fast shipping to the US and Canada

About the Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2

The Sony K65XR90M2 is a 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026). It suits homeowners, installers and integrators who want a dependable display with current picture and connectivity features.

Key Features

• True RGB, the future of color; Powered by a newly evolved RGB Backlight Master Drive Pro built on two decades of innovation, Sony's True RGB is three independently controlled RGB LEDs; It delivers unprecedented color volume, precise color gradation, and significantly wider viewing angles that enhance the movie-watching experience even further

• A new era of uncompromising color accuracy; Sony unites the color range of our flagship QD-OLED with the high brightness of a Mini LED; This breakthrough enables a new level of color volume and the ability to render even more accurate colors

• See the hidden depths like never before; From the brightest peak to the darkest shade, Sony's True RGB faithfully reproduces smooth color gradation in even the finest tonal details; It brings the full depth of the story vividly to life on screen

• Smarter picture in real time; The XR Processor powers the BRAVIA 9 II, using AI scene recognition to optimize color, contrast, and clarity; Every frame is analyzed and refined for lifelike realism

• Crystal clear pictures with AI upscaling technology; XR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process; Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image

• Contrast intensified, Depth amplified; XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow; Peak brightness is higher than ever for sublime depth and detail

• Even fast-moving action stays smooth, bright and clear; Forget about blur; XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action

• Individually calibrated, Consistently flawless; Behind every BRAVIA TV is meticulous craft; By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on

• Cinema-like surround sound, in harmony with the picture; Feel like you're in the cinema; Acoustic Multi-Audio+ with Beam Tweeter at the top delivers cinematic surround sound; Every sound comes from exactly the right place

• From stereo to expansive 3D surround; Ordinary sound becomes extraordinary; with our proprietary 3D Surround Upscaling, stereo sound expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever

Specifications

• Brand: Sony

• Model: K65XR90M2

• Screen Size: 65"

• Product Line: BRAVIA 9 II

• Product Series: XR90M2

• Product Type: RGB TV

• Indoor/Outdoor: Indoor

• Backlight Technology: RGB LED

• High Dynamic Range (HDR) Type: Dolby Vision, HDR10, HLG (Hybrid Log Gamma)

• Graphics Mode: 4K UHD

• Maximum Resolution: 3840 x 2160

Specifications

Resolution
3840 x 2160
CEC Enabled
Yes
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support

Questions and answers

How is True RGB different from a normal Mini LED TV?
It uses separate red, green and blue LEDs rather than a white backlight filtered through color. Sony says that gives purer color and steadier color at wide angles, which is the main upgrade over the previous BRAVIA 9.
Is it better than an OLED for a bright room?
Yes for brightness and resistance to glare. OLED still wins on per-pixel blacks and thinness, so pick this if the room is bright or seats are spread wide.
Does it support 4K at 120Hz for consoles?
Yes. The panel is 120Hz and there are four HDMI inputs with HDCP 2.3, so current consoles and PCs can run 4K at 120Hz.
What is in the box?
The TV, its stand legs, the remote, batteries and a power cable. A wall mount is not included; the set uses a 300 x 300 mm VESA pattern.
Can I mount it on the wall?
Yes, with a 300 x 300 mm VESA bracket rated for roughly 59 lb or more. Check the bracket's depth rating, since the cabinet is about 1.7 inches deep.
Which voice assistants work with it?
Google Assistant and Gemini are built in, and it also works with Amazon Alexa and Apple Siri through the Google TV platform.
Where is the Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2 cheapest?
At Greentoe, for $3,389.06, as of our latest check.
Where can I buy the Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2?
13 stores we checked sell it, including Raztechs, Greentoe, Abt Electronics & Appliances, B&H Photo-Video-Audio, PC Richard & Son.

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Stores we've priced the Sony 65" BRAVIA 9 II True RGB 4K HDR Google TV with Gemini (2026) K65XR90M2 at

  • B&H Photo-Video-Audio deals and prices
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  • Greentoe deals and prices
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Google Assistant, Amazon Alexa, Siri
HDR
Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, IrDA, RF, USB, HDMI, Ethernet, Optical Audio
Anti-Glare
Yes
Width
56.9 in wide
Screen Size
65 inches
Depth
1.7 in deep
Weight
58.6 lb
HDMI Ports
4 HDMI ports
Viewing Angle
89° viewing angle
Model year
2026Source
Dimensions with stand
Approx. 1445 x 906 x 341 mmSource
Weight without stand
Approx. 26.6 kgSource
Weight with stand
Approx. 30.6 kgSource
VESA hole pitch
300 x 300 mmSource
Wi-Fi standard
Wi-Fi Certified 802.11Wi-Fi 6Source