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The BRAVIA 9 II is Sony's flagship 65-inch 4K LCD TV, built around a True RGB LED backlight that drives separate red, green and blue LEDs instead of a white backlight with a color filter. That design gives it wide color coverage and high brightness, and Sony pairs it with the XR processor, RGB Backlight Master Drive Pro and XR Contrast Booster 40 for deep blacks and strong highlights. It suits movie and sports viewers in bright rooms and gamers who want 120 Hz, four HDMI inputs and Google TV. Against OLED rivals it trades perfect per-pixel blacks for far higher brightness and no burn-in risk; against other mini-LED sets its RGB backlight is the main differentiator, though it is a large, heavy set that needs a wide stand.
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Lowest price we've seen: $6,498.00 on Nov 9 at ABC Warehouse. Tracked across 4 stores since Nov 9.
Owners and reviewers of Sony's flagship RGB-backlight LCD praise its brightness, color punch and reflection handling, and call it one of the best LCDs for bright rooms. Criticism centers on black level in dark scenes and on its size and weight.
Sony BRAVIA 9 II K65XR95M2PB 65 Inch True RGB LED 4K Ultra HD HDR Smart Google TV (2026)
Experience the Future of Television
The Sony BRAVIA 9 II K65XR95M2PB represents a major step forward in premium home entertainment. Combining Sony's revolutionary True RGB LED technology with the latest AI-powered XR Processor, this flagship 65-inch 4K HDR Smart TV delivers remarkable colour accuracy, exceptional brightness and outstanding realism. Whether you're watching blockbuster films, live sport or next-generation gaming, every scene is presented with stunning detail and depth.
True RGB LED Technology for Incredible Colour and Contrast
At the heart of the BRAVIA 9 II is Sony's groundbreaking True RGB LED display. Using independently controlled red, green and blue LEDs, this advanced technology produces a wider colour range, greater brightness and more precise contrast than conventional LED displays.
Working alongside XR Contrast Booster 40 and Sony's RGB Backlight Master Drive Pro, the screen delivers vibrant highlights, deep blacks and impressive picture depth. From colourful nature documentaries to dark cinematic scenes, every image appears more lifelike and immersive.
AI XR Processor Delivers Realistic Picture Quality
Sony's latest XR Processor with AI scene recognition intelligently analyses content in real time, optimising colour, contrast, detail and motion for the most natural viewing experience possible.
By recognising objects, faces and scenes with greater accuracy, the processor recreates images with enhanced realism, bringing films, TV shows and live broadcasts closer to how creators intended them to be seen.
Smooth Motion and Enhanced Clarity
Fast-moving action remains sharp and controlled thanks to XR Motion Clarity technology. Whether you're watching live sports, action movies or gaming, motion blur is reduced while preserving fine detail.
Sony's XR Clear Image technology also improves lower-resolution content, reducing noise and enhancing clarity to deliver a cleaner, more refined picture that approaches true 4K quality.
Reduced Reflections and Wider Viewing Angles
Immersive Black Screen Pro technology helps minimise unwanted reflections from windows and room lighting, allowing you to focus on the picture rather than screen glare.
Meanwhile, X-Wide Angle Pro ensures consistent colour accuracy and brightness across the screen, making it ideal for larger living rooms where viewers may be seated at different angles.
Studio-Quality Picture Modes
The BRAVIA 9 II supports a range of premium picture technologies and studio-calibrated viewing modes, helping you enjoy content exactly as creators intended.
Features include:
• Dolby Vision
• IMAX Enhanced
• Netflix Adaptive Calibrated Mode
• Prime Video Calibrated Mode
• CalMAN Ready certification
These advanced picture settings provide optimised viewing across movies, TV series and streaming content.