Compared across 2 stores. Prices are checked against each store and labelled with when.
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The Sony BRAVIA XR8B is a 65-inch 4K OLED TV with a 120 Hz panel, the XR processor, and Google TV. Its self-lit pixels give near-perfect blacks and wide viewing angles, and sound-from-screen audio plus Dolby Atmos support make it usable without a soundbar. It suits dark-room movie watchers and PS5 owners, who get Auto HDR Tone Mapping and Auto Genre Picture Mode. Against OLED rivals from LG and Samsung it leans on processing and gaming integration rather than brightness, so buyers wanting the punchiest HDR highlights may look elsewhere.
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Lowest price we've seen: $1,699.99 on Nov 10 at Best Buy. Tracked across 2 stores since Nov 10.
Owners rate the picture highly, especially in dark rooms, and call the blacks deep and the colors vibrant. Google TV is seen as smooth once configured, and built-in sound is better than expected. The main gripe is setup, which some found fiddly.
This is a 65-inch Sony BRAVIA XR OLED television with 4K UHD resolution, model K-65XR8B (2025 model). The OLED display has over 8 million self-lit pixels, which produce pure black and high brightness, and it reproduces billions of accurate real-world colors. The XR Processor enhances color, contrast and clarity in real time.
The TV runs Google TV, which brings together 700,000+ movies and TV episodes across 10,000+ apps and 800+ live TV channels. It works with Google Assistant and Apple HomeKit. A sound-from-screen audio system with 5 speakers supports Dolby Atmos, so the audio follows the action on screen.
For PS5 owners, it offers Auto HDR Tone Mapping and Auto Genre Picture Mode. It supports HDR10, has a 120 Hz refresh rate, and is wall mountable. It is intended for indoor use.
