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The Sony BRAVIA 9 II is Sony's flagship 4K LED TV, built around a True RGB LED backlight with independently controlled red, green and blue LEDs instead of a white backlight and color filter. That design, paired with Backlight Master Drive, gives it high brightness, strong contrast and notably accurate, saturated color, and X-Wide Angle Pro keeps that color from washing out at the sides. It is a large, heavy set aimed at movie and sports fans in a bright room who want near-OLED contrast without OLED's dimming limits, and it competes with Mini LED flagships like Samsung's Neo QLED and Hisense's ULED X, where Sony's edge is processing and color accuracy rather than peak brightness alone.
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Lowest price we've seen: $4,598.00 on Nov 11 at Abt Electronics & Appliances. Tracked across 13 stores since Nov 11.
Owners and reviewers of Sony's flagship LED sets praise the deep blacks, high brightness and natural color, and call the processing and motion handling among the best. Complaints tend to focus on size and weight, the cost of the flagship line, and blooming in dark scenes with bright highlights.
The Sony BRAVIA 9 II XR90M2 is a 4K HDR Smart TV featuring True RGB LED technology for enhanced contrast, brightness, and accurate color reproduction, delivering a highly immersive viewing experience. Unleash the full spectrum of cinematic experience. Flagship True RGB delivers remarkably our most true-to-life colour yet with independently controlled three-colour RGB LEDs—immersively revealing every story, even in the darkest scenes.
