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Sony 75-Inch BRAVIA 9 II True RGB 4K TV

Sony 75-Inch BRAVIA 9 II True RGB 4K TV

Best price now

$4,595.00at eBayVerified

Compared across 4 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission.

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Our take on the Sony 75-Inch BRAVIA 9 II True RGB 4K TV

The Sony BRAVIA 9 II is Sony's flagship 4K LCD TV, and the 75-inch version uses an RGB LED backlight (RGB Backlight Master Drive Pro) instead of the usual white LEDs, which Sony claims gives purer color and less blooming. It pairs that with the XR Processor, XR Contrast Booster 40, RGB Triluminos Pro, a native 120Hz panel with HDMI 2.1 (4K120, VRR, ALLM), Dolby Vision, and Acoustic Multi-Audio+ with beam tweeters. The best new price is $4,595 at eBay as of November 7, 2026, with 4 stores listing it new. That is a premium price even for a 75-inch flagship, so it competes with high-end OLEDs and Mini-LED sets rather than value models.

Best forMovie and sports fans who want a bright, colorful big-screen LCDGamers with PS5 or Xbox Series X who want 4K120 and VRRBright rooms where OLED reflections are a problemBuyers who want Sony's processing and built-in sound without a soundbar
Pros
  • RGB backlight aims for purer color and less halo around bright objects than white-LED Mini-LED
  • Native 120Hz with HDMI 2.1, VRR and ALLM suits consoles and PC gaming
  • Dolby Vision and strong HDR brightness for daytime viewing
  • Acoustic Multi-Audio+ with beam tweeters gives better built-in sound than most TVs
  • X-Wide Angle Pro keeps color steadier from off-center seats
  • Sony's XR Processor is well regarded for upscaling and motion
Cons
  • $4,595 at eBay as of November 7, 2026 is flagship money; OLED rivals at this size can cost less
  • LCD panel means some blooming and weaker black levels than OLED in dark rooms
  • 75 inches is heavy and needs a wide stand or wall mount
  • Only 4 stores list it new, so price competition is limited
  • 115-inch option is far more expensive and needs a very large room

Sony 75-Inch BRAVIA 9 II True RGB 4K TV prices at every store

  • Abt ElectronicsNew

    In stock

    $4,598.00Free shippingObserved at 9:51 AM
    Visit Abt Electronics
  • Best BuyNew

    In stock

    $4,599.99Free shippingObserved at 9:51 AM
    Visit Best Buy
  • SONYNew

    In stock

    $4,599.99Free shippingObserved at 9:51 AM
    Visit SONY
  • eBayNew

    Availability unknownSold by pluto-house (99.6% positive, 1,500 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $4,595.00Free shippingVerified
    Visit eBay

Store links may earn us a commission. Some prices via Klarna.

Sony 75-Inch BRAVIA 9 II True RGB 4K TV price history

Lowest price we've seen: $4,598.00 on Nov 7 at Abt Electronics. Tracked across 3 stores since Nov 7.

What reviewers say

The BRAVIA 9 line is widely praised for brightness, color and Sony's processing, and the II's RGB backlight is the main talking point. Owners of earlier BRAVIA 9 sets report strong HDR and good built-in sound but note visible blooming in dark scenes and high prices.

What people mention
  • BrightnessPraisedOwners say the picture stays punchy in bright rooms and HDR highlights stand out.
  • ColorPraisedThe RGB backlight is described as giving cleaner, more saturated color than white-LED sets.
  • BloomingCriticisedDark scenes show halos around bright objects and blacks look gray next to OLED.
  • SoundPraisedBeam tweeters and Acoustic Multi-Audio+ are said to sound fuller than typical TV speakers.
  • PriceCriticisedBuyers question whether the flagship premium is worth it over cheaper OLEDs.
  • SetupMixedThe 75-inch set is heavy and best mounted with two people.

Specifications

Screen sizes
65" | 75" | 85" | 115"Source
Backlight technology
RGB Backlight Master Drive ProSource
Processor
XR ProcessorSource
Contrast booster
XR Contrast Booster 40Source
Colour technology

Questions and answers

Is the BRAVIA 9 II worth it over OLED?
If you watch in a bright room or want maximum HDR brightness, the RGB backlight is a real advantage. In a dark room, an OLED at a similar price will give deeper blacks and no blooming.
What is the difference between the BRAVIA 9 II and the original BRAVIA 9?
The II moves to an RGB LED backlight (RGB Backlight Master Drive Pro) with RGB Triluminos Pro, which Sony says improves color purity and reduces halos. The rest of the package, including the XR Processor and 120Hz HDMI 2.1 inputs, carries over.
Does it support 4K120 and VRR for PS5 and Xbox?
Yes. It has HDMI 2.1 with 4K120, VRR and ALLM, so current consoles can run high frame rates with low latency.
What sizes does it come in?
Sony lists 65, 75, 85 and 115-inch classes. The 115-inch option costs far more and needs a very large wall.
Do I need a soundbar?
Probably not for everyday viewing. Acoustic Multi-Audio+ with beam tweeters is stronger than most built-in TV audio, though a separate system still adds bass.
When is it cheapest?
Flagship TVs usually drop around Black Friday and during spring clearance before new models arrive. Track the price history here rather than buying at list.
Where is the Sony 75-Inch BRAVIA 9 II True RGB 4K TV cheapest?
At eBay, for $4,595.00, as of our latest check.
Where can I buy the Sony 75-Inch BRAVIA 9 II True RGB 4K TV?
4 stores we checked sell it, including Abt Electronics, Best Buy, SONY, eBay.

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RGB Triluminos Pro
Source
Motion rate
Native 120HzSource
HDMI version
HDMI 2.1Source
Video features
4K120 | VRR | ALLMSource
Audio system
Acoustic Multi-Audio+ with Beam TweetersSource
Viewing angle
X-Wide Angle ProSource
HDR support
Dolby VisionSource
Large screen option
115-inch class optionSource