Sony BRAVIA 3 75" 4K Ultra HDR Smart LED Google TV
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Our take on the Sony BRAVIA 3 75" 4K Ultra HDR Smart LED Google TV
The Sony BRAVIA 3 is Sony's entry-level 4K LED TV, here in a 75-inch size. It runs Google TV with voice control and supports 4K HDR playback, so it covers streaming apps, live TV and voice search in one interface. It sits below Sony's Bravia 7 and Bravia 9 sets, which add full-array local dimming and much higher brightness; the BRAVIA 3 uses a standard direct-lit LED panel. That makes it a reasonable pick for a bright living room where size matters more than deep blacks, but shoppers comparing it with mid-range rivals should expect weaker contrast and narrower viewing angles.
- Large 75-inch 4K panel for an entry-level Sony
- Google TV with voice control built in
- Supports 4K HDR playback
- Sony's picture processing and upscaling
- Simple smart interface with major streaming apps
Sony BRAVIA 3 75" 4K Ultra HDR Smart LED Google TV prices at every store
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What reviewers say
Owners of Sony's entry-level 4K sets generally like the Google TV interface and the brand's upscaling, but critics of this tier point to weak black levels and modest brightness compared with pricier models.
- Picture contrastCriticisedDark scenes look washed out because the panel has no local dimming.
- BrightnessCriticisedPeak brightness is modest, so HDR highlights don't pop in a sunlit room.
- Smart interfacePraisedGoogle TV is quick to set up and puts streaming apps in one place.
Questions and answers
- Is the Sony BRAVIA 3 good for dark rooms?
- Not its strength. The direct-lit LED panel has no local dimming, so blacks look gray and dark scenes lose detail compared with Sony's Bravia 7 or OLED sets.
- Does it support 4K HDR from streaming apps?
- Yes. It plays 4K HDR content from the built-in Google TV apps, though its brightness limits how much HDR highlights stand out.
- How does it compare with the Bravia 7?
- The Bravia 7 adds full-array local dimming and much higher brightness for better contrast. The BRAVIA 3 is the cheaper, simpler option with the same Google TV platform.
- Is Google TV easy to use?
- Yes. Google TV groups apps and recommendations on one screen, and voice control works through the remote for search and commands.
- Is a 75-inch screen right for my room?
- A 75-inch set suits rooms where the couch sits roughly 8 to 12 feet from the screen. Measure the wall and viewing distance before choosing this size.
- What is in the box?
- The TV, a stand, a remote and the power cable. Check the listing for the exact accessories included.
