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Deal.ai › Sony › TVs
Sony
Sony BRAVIA 7 II 98-inch

Sony BRAVIA 7 II 98-inch

Best price now

50"$1,298.0055"$1,398.00
65"
$1,598.00
75"$1,599.00
85"$3,499.99
98"$8,998.00
$8,998.00at Abt Electronics & AppliancesChecked 20 h ago

Compared across 4 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $8,998.00 at Abt Electronics & Appliances on Nov 10.
  • Checked at 4 stores.

Our take on the Sony BRAVIA 7 II 98-inch

The Sony BRAVIA 7 II is a 4K LED Google TV built around Sony's XR Processor, with full-array local dimming, X-Wide Angle, and support for Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS:X. It targets movie and sports viewers who want Sony's processing and a wide viewing angle without stepping up to Mini LED or OLED. Against rivals it leans on motion handling, upscaling and calibration modes rather than peak brightness, and its Acoustic Multi-Audio+ sound is a step above most built-in TV audio. Reviewers generally rate the picture processing highly while noting LED black levels and blooming can't match OLED.

Best forMovie and sports fans wanting Sony processingBright rooms with wide seatingGamers who need 120 Hz and VRRBuyers avoiding a separate soundbar
Pros
  • XR Processor gives strong upscaling of older and lower-resolution content
  • X-Wide Angle keeps color stable for off-center seats
  • 120 Hz panel with VRR suits consoles and fast sport
  • Dolby Vision, IMAX Enhanced and DTS:X cover most formats
  • Acoustic Multi-Audio+ and Voice Zoom 3 make dialogue clearer than most TVs
  • Google TV with Gemini and voice remote, plus Alexa and Siri support
Cons
  • LED backlight shows some blooming and weaker blacks than OLED
  • Peak brightness trails Mini LED rivals in bright rooms
  • Large panel is heavy and needs a sturdy stand or wall mount
  • Built-in sound lacks deep bass for big rooms

Sony BRAVIA 7 II 98-inch prices at every store

  • Abt Electronics & AppliancesNew

    In stock

    $8,998.00Checked 20 h ago
    Visit Abt Electronics & Appliances
  • PC Richard & SonNew

    Availability unknown

    $8,999.99Checked 20 h ago
    Visit PC Richard & Son
  • CrutchfieldNew

    Availability unknown

    $8,999.99Checked 20 h ago
    Visit Crutchfield
  • NFMNew

    Availability unknown

    $8,999.99Checked 20 h ago
    Visit NFM

Also available at

  • B&H Photo-Video-AudioCheck price at B&H Photo-Video-Audio
  • BrandsMart USACheck price at BrandsMart USA
  • Schaefer'sCheck price at Schaefer's
  • Jetson's ApplianceCheck price at Jetson's Appliance

Sony BRAVIA 7 II 98-inch price history

$8,999.99$8,998.00
Nov 9Nov 10

Lowest price we've seen: $8,998.00 on Nov 10 at B&H Photo-Video-Audio; highest $8,999.99 on Nov 9. Tracked across 8 stores since Nov 9.

What reviewers say

Owners and reviewers praise the processing, motion and wide-angle picture, and call the sound unusually good for a TV. Complaints center on LED black levels and blooming in dark scenes.

What people mention
  • Picture processingPraisedReviewers say the XR Processor sharpens lower-resolution content and handles motion cleanly.
  • Viewing anglePraisedX-Wide Angle keeps colors consistent for viewers sitting off to the side.
  • Black levelsCriticisedOwners notice blooming and grayish blacks in dark scenes compared with OLED.
  • SoundMixedDialogue is clear and surround upscaling works, but bass is thin without a soundbar.
  • BrightnessMixedBright enough for most rooms, though Mini LED rivals go brighter.

About the Sony BRAVIA 7 II 98-inch

Vibrant Color and Brilliant Detail with Sony BRAVIA 7 II Experience the future of home entertainment with the Sony BRAVIA 7 II True RGB 4K HDR Google TV. Powered by Sony's innovative True RGB technology, this television uses independently controlled red, green, and blue LEDs to create a stunningly broad color spectrum with remarkable brightness. The result is lifelike colors and dazzling visuals from every angle, thanks to X-Wide Angle—so every seat in the house is the best seat. Elevated Viewing with Real-Time Processing Enjoy every scene in breathtaking clarity and depth with the XR Processor™ and AI scene recognition. Whether watching live sports, blockbuster movies, or older classics, the XR Clear Image™ restores lost details and reduces noise, making even lower-resolution content look spectacular. XR Contrast Booster deepens blacks and intensifies highlights, while XR Motion Clarity™ keeps fast-paced action buttery smooth and blur-free. Studio Calibrated picture modes ensure you see every frame just as the creators intended. Immersive Sound, Smart Controls, and Seamless Streaming Step into a cinematic audio experience with Acoustic Multi-Audio+™ and 3D Surround Upscaling. Voice Zoom 3™ uses AI to make dialogue crisp and clear. The BRAVIA 7 II is packed with support for Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® for true home theater quality. With Gemini on Google TV™, you can search, stream, and discover your favorite content quickly, plus enjoy built-in Google Cast™ and Apple AirPlay® 2. Gamers benefit from HDMI 2.1, 4K/120, VRR, ALLM, and features optimized for PlayStation® consoles. Rounded out with a sleek Mirage Stand, integrated cable management, and an inclusive remote, the Sony BRAVIA 7 II delivers brilliance, accessibility, and style.

Specifications

Resolution
3840 x 2160
CEC Enabled
Yes
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support

Questions and answers

Is the BRAVIA 7 II worth it over the previous BRAVIA 7?
The II adds the newer XR processing and Gemini on Google TV, so it mainly appeals if you want the latest upscaling and voice features. Picture character is close, so an older model is still a reasonable choice.
How does it compare with OLED TVs?
It gets brighter overall and avoids OLED burn-in risk, but OLED delivers deeper blacks and better contrast in dark rooms. The BRAVIA 7 II suits bright, wide rooms better.
Does it support 120 Hz and VRR for gaming?
Yes. The panel runs at 120 Hz with VRR support, which helps with consoles and fast-paced games.
What is in the box?
The TV, a voice remote, tabletop stand legs and power cable. A wall mount and HDMI cables are not included.
Does it work with Alexa and Siri?
Google Assistant is built in, and the TV also works with Amazon Alexa and Apple Siri through compatible devices.
Do I need a soundbar?
For everyday viewing the built-in Acoustic Multi-Audio+ is fine and dialogue is clear. For movie bass and a wider soundstage, a soundbar or AV receiver adds a lot.
Where is the Sony BRAVIA 7 II 98-inch cheapest?
At Abt Electronics & Appliances, for $8,998.00, as of our latest check.
Where can I buy the Sony BRAVIA 7 II 98-inch?
8 stores we checked sell it, including Abt Electronics & Appliances, PC Richard & Son, Crutchfield, NFM, B&H Photo-Video-Audio.

Stores we've priced the Sony BRAVIA 7 II 98-inch at

  • B&H Photo-Video-Audio deals and prices
  • BrandsMart USA deals and prices
  • Crutchfield deals and prices
  • Jetson's Appliance deals and prices
  • NFM deals and prices
  • PC Richard deals and prices
  • Schaefer's deals and prices

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Google Assistant, Amazon Alexa, Siri
HDR
Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, IrDA, RF, USB, HDMI, Ethernet, Optical Audio
Supported Streaming Services
Hulu, Netflix, Prime Video, YouTube, Disney+
Anti-Glare
Yes
Width
43.9 in wide
Screen Size
50 inches
Depth
2.1 in deep
Weight
34.6 lb
HDMI Ports
4 HDMI ports
Viewing Angle
89° viewing angle
High Dynamic Range (HDR)
true
High Dynamic Range (HDR) Type
HDR10, HLG, Dolby Vision
Outdoor
false
Series
BRAVIA 7 II
Smart TV
true