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Deal.ai › Sony
Sony
Sony BRAVIA 7 K-85XR70 85-inch

Sony BRAVIA 7 K-85XR70 85-inch

Best price now

85"$2,288.00
$2,288.00at GreentoeChecked 16 h ago

15% under what the other stores charge

Compared across 8 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $2,288.00 at Greentoe (checked Nov 10, 2026).
  • Checked at 8 stores.

Our take on the Sony BRAVIA 7 K-85XR70 85-inch

The BRAVIA 7 is Sony's upper-mid 4K LED TV, sitting below the Bravia 9 and above the Bravia 5. The 85-inch XR70 uses a Mini LED backlight with Sony's XR processor, a 120 Hz panel and full HDMI 2.1, so it handles PS5 and Xbox Series X at 4K 120 Hz with VRR. It runs Google TV with hands-free voice and works with Alexa and Siri. Reviewers rate its contrast, motion and upscaling highly; the main trade-offs against OLED rivals are black level in dark rooms and off-angle viewing, and against the Bravia 9 it has fewer dimming zones and less peak brightness.

Best forLarge living rooms and bright roomsMovie and sports watchingPS5 and Xbox Series X gamingBuyers who want Sony processing without flagship money
Pros
  • Mini LED backlight with strong contrast and bright HDR highlights
  • 120 Hz panel with HDMI 2.1, VRR and ALLM for consoles
  • Sony XR processor gives excellent upscaling of HD and streaming content
  • Google TV with hands-free voice, plus Alexa and Siri support
  • Good built-in sound for a flat panel, with Acoustic Multi-Audio
Cons
  • Blooming around bright objects on dark backgrounds is visible
  • Black levels and color fade when viewed far off-axis
  • Fewer dimming zones and lower peak brightness than the Bravia 9
  • At 85 inches it weighs about 112 lb and needs two people to mount
  • Stand feet are wide, so check your furniture width

Sony BRAVIA 7 K-85XR70 85-inch prices at every store

  • GreentoeNew

    In stock

    $2,288.00Free shippingChecked 16 h ago
    Visit Greentoe
  • Newegg.comPre-owned

    In stockSold by Arsenal PC

    $2,299.99Free shippingChecked 16 h ago
    Visit Newegg.com
  • BuyDig.comNew

    In stock

    $2,698.00Free shippingChecked 16 h ago
    Visit BuyDig.com
  • WalmartNew

    In stockSold by Beach CameraReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $2,698.00Free shippingChecked 16 h ago
    Visit Walmart
  • Best BuyNew

    In stock

    $2,698.00Free shippingChecked 16 h ago
    Visit Best Buy
  • NeweggNew

    In stock

    $2,698.00Free shippingChecked 16 h ago
    Visit Newegg
  • Macy'sNew

    In stock

    $2,798.00Free shippingChecked 16 h ago
    Visit Macy's
  • eBayRefurbished

    Availability unknownSold by buydig (99.5% positive, 681,100 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $2,683.00Free shippingChecked Nov 9
    Visit eBay
  • eBayPre-owned

    Availability unknownSold by sundownsix (100% positive, 29 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $2,600.00+ $85.00 shippingChecked Nov 9
    Visit eBay
  • Electronics ExpoNew

    Availability unknown

    $2,698.00Checked 16 h ago
    Visit Electronics Expo
  • eBayNew

    Availability unknownSold by buydig (99.5% positive, 681,100 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $2,698.00Free shippingChecked Nov 9
    Visit eBay
  • Macy'sNew

    Availability unknown

    $2,698.00Checked Nov 1
    Visit Macy's

Store links may earn us a commission. Some prices via Klarna.

Sony BRAVIA 7 K-85XR70 85-inch price history

$2,698.00$2,288.00
Nov 1Nov 10

Lowest price we've seen: $2,288.00 on Nov 10 at Greentoe; highest $2,698.00 on Nov 1. Tracked across 6 stores since Nov 1.

What reviewers say

Owners and reviewers praise the BRAVIA 7 for punchy HDR, clean motion and Sony's upscaling, and call it one of the better upper-mid LED TVs. Complaints center on blooming in dark scenes, off-angle contrast loss and the price gap to the Bravia 9.

What people mention
  • Picture qualityPraisedOwners describe bright, saturated HDR and good contrast for an LED TV.
  • BloomingCriticisedReviewers note halos around bright objects on dark backgrounds, worse than on Mini LED sets with more zones.
  • Viewing anglesCriticisedContrast and color wash out when sitting well off to the side.
  • GamingPraised120 Hz, VRR and HDMI 2.1 make it a strong match for current consoles.
  • UpscalingPraisedSony's processing is said to clean up HD broadcasts and streaming well.
  • SetupMixedGoogle TV setup is quick, but the wide stand feet and heavy panel make placement harder.

Specifications

Resolution
3840 x 2160
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support
Google Assistant, Amazon Alexa, Siri
HDR

Questions and answers

Is the BRAVIA 7 worth it over the Bravia 5?
Yes if you want Mini LED brightness and better contrast. The Bravia 5 is a step down in HDR punch and dimming control.
How does it compare with the Bravia 9?
The Bravia 9 has more dimming zones and higher brightness, so less blooming. The BRAVIA 7 costs less and keeps the same processing and gaming features.
Does it support 4K 120 Hz for PS5 and Xbox?
Yes. It has HDMI 2.1 ports with 4K 120 Hz, VRR and ALLM, and Sony lists it as ready for PS5 features.
Is 85 inches too big for a normal room?
You want roughly 9 to 12 feet of viewing distance for an 85-inch set. Check that doorways and stairs can take the box and panel.
Does it have Google TV and voice control?
Yes, it runs Google TV with hands-free voice, and it also works with Alexa and Siri.
What is in the box?
The TV, stand feet, remote, power cable and quick setup guide. A wall mount and HDMI cables are not included.
Where is the Sony BRAVIA 7 K-85XR70 85-inch cheapest?
At Greentoe, for $2,288.00, 15% under what the other stores charge, as of our latest check.
Is the Sony BRAVIA 7 K-85XR70 85-inch at its lowest price?
Yes: $2,288.00 is the lowest price we've seen for it since November 1.
Where can I buy the Sony BRAVIA 7 K-85XR70 85-inch?
8 stores we checked sell it, including Greentoe, Newegg.com, BuyDig.com, Electronics Expo, Macy's.

Stores we've priced the Sony BRAVIA 7 K-85XR70 85-inch at

  • Best Buy deals and prices
  • BuyDig.com deals and prices
  • Electronics Expo deals and prices
  • Greentoe deals and prices
  • Macy's deals and prices
  • Newegg deals and prices

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Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical Audio
Supported Streaming Services
Netflix, Prime Video, YouTube, Disney+
Screen Size
55 inches, 65 inches, 75 inches, 85 inches
Weight
46.5 lb, 55 lb, 62.4 lb, 88.4 lb, 111.8 lb