18% under what the other stores charge
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The Sony BRAVIA 8 (K65XR80) is a 65-inch 4K OLED TV with a 120 Hz panel, four HDMI ports, and Google TV. Sony's XR Processor and XR Triluminos handle color, contrast and upscaling, and it supports Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS:X. The best new price is $1,398.00 at B&H Photo-Video-Audio as of November 5, 2026, with three stores listing it new.
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Lowest price we've seen: $1,398.00 on Nov 5 at B&H Photo-Video-Audio. Tracked across 3 stores since Nov 5.
Owners of Sony's OLED sets praise the picture, contrast and gaming features, while some note reflections in bright rooms and worry about burn-in.
Product Details
Sony Bravia 8 K65XR80 OLED 65-Inch 4K Google TV
The Sony Bravia 8 K65XR80 TV brings the best of Sony's television technology into your living room. Between an OLED screen with millions of self-lit pixels and accurate real-world colors enhanced by XR Triluminos, the screen is a unique view of the best that entertainment can be. Everything you see onscreen gets a boost with the help of the XR Processor. On the Sony K65XR80, the XR Processor works to enhance the color, contrast and clarity of what's on the 65-inch screen as you watch. And everything is upscaled with a little help from XR Clear Image. Between the OLED screen and color, contrast and clarity upscaling, everything you watch or play is made to look its best. The television is even smart enough to keep pesky blur away—a neat trick for live sports where every moment counts.
Sony Gets Smarter
Sony is a name known for entertainment, and the K65XR80 is equipped with all of the smart features viewers need to make the most of today's shows, movies, games and more. Google TV™ makes it easy to navigate all of your favorite apps, whether you're streaming shows on Netflix or watching a classic on Disney +. And no matter what you watch, your experience will be immersive: the K65XR80 supports Dolby Vision® and Atmos®, along with IMAX® Enhanced and DTS:X®. You'll never want to pause, but if you need to, controlling the Bravia 8 K65XR80 is easy. Just say the word, and Google Assistant listens. Use Google Assistant to search for shows and movies, find answers, or access other smart home devices. You can also control the K65XR80 with the Bravia Connect app on your phone—if the remote ever gets lost, you'll have no trouble.
Gamers, Get Ready
The K65XR80 is made for the Sony PlayStation 5. Between Auto HDR Tone Mapping and Auto Genre Picture Mode, settings are automatically calibrated to best fit what you're playing on your gaming console. The TV is made for high-tier performance too thanks to HDMI 2.1 features, 4K performance at 120 fps and more. Finally, the game menu makes it easy to adjust settings to make the picture look just the way players like it. If the K65XR80 is the right choice for you, order online for quick delivery. If you have questions, call our specialists at 800-860-3577, or read up with our guide to TV buying.
Key Features
Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
Access billions of accurate real-world colors XR Triluminos Pro.
XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions1.
Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more1.
Easily stream to your TV with support for AirPlay 2 and Chromecast built-in9, 10.
Get movies included, and access to the largest IMAX Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE)2, 3.
See a studio calibrated picture with modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE)4, 5.
Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X3, 6.
Upscale all your HD and digital content and bring back lost detail with XR Clear Image7.
See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 317.
Pair BRAVIA TV with a compatible BRAVIA Theater sound system to unlock Acoustic Center Sync for elevated audio and clearer dialogue11.
Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues12.
Take your PlayStation 5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming13.
