46% under what the other stores charge
Compared across 9 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The A90K is Sony's smallest OLED, a 42-inch 4K set built around the Cognitive Processor XR and XR OLED Contrast Pro. It is one of the few premium OLEDs in this size, which makes it a strong pick for a bedroom, a small living room or a desk setup where a 55-inch panel will not fit. It covers the gaming basics well: 120 Hz, VRR, four HDMI ports and two that support 4K at 120 Hz. Against the LG C2 in the same size, it gives up a little brightness and two gaming ports but adds Sony's motion handling and a sturdier build. Reviewers rate the picture and sound highly and mostly complain about the high price for the size and the modest peak brightness in bright rooms.
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Lowest price we've seen: $699.00 on Nov 8 at The HDTV Spot; highest $1,299.99 on Nov 5. Tracked across 9 stores since Nov 5.
Reviewers and owners praise the picture, color accuracy and motion, and call it one of the best small OLEDs you can buy. Most criticism centers on the price for the size and on brightness in bright rooms.
Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro. Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.








