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Deal.ai › Sony › TVs
Sony
Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch

Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch

Best price now

42"$699.0048"$758.99
$699.00
at The HDTV Spot
Observed Nov 8, 2026, 2:52 AM

46% under what the other stores charge

Compared across 9 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $699.00 at The HDTV Spot on Nov 8.
  • Checked at 9 stores.

Our take on the Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch

The A90K is Sony's smallest OLED, a 42-inch 4K set built around the Cognitive Processor XR and XR OLED Contrast Pro. It is one of the few premium OLEDs in this size, which makes it a strong pick for a bedroom, a small living room or a desk setup where a 55-inch panel will not fit. It covers the gaming basics well: 120 Hz, VRR, four HDMI ports and two that support 4K at 120 Hz. Against the LG C2 in the same size, it gives up a little brightness and two gaming ports but adds Sony's motion handling and a sturdier build. Reviewers rate the picture and sound highly and mostly complain about the high price for the size and the modest peak brightness in bright rooms.

Best forSmall rooms and bedroomsConsole gamers who want 120 Hz and VRRMovie fans who watch in dim lightDesk and close-viewing setups
Pros
  • Deep OLED blacks with strong contrast
  • Accurate, natural colors out of the box
  • 120 Hz panel with VRR and low input lag
  • Four HDMI ports, two at 4K 120 Hz
  • Good built-in sound for a slim TV
  • Google TV with Chromecast and AirPlay 2
Cons
  • Expensive for a 42-inch screen
  • Not bright enough for sunny rooms
  • Only two HDMI 2.1 ports
  • Stand has little height adjustment
  • No ATSC 3.0 tuner

Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch prices at every store

  • Baillio'sNew

    In stock

    $910.00Observed Nov 8, 2026, 6:03 PM
    Visit Baillio's
  • ABC WarehouseNew

    In stock

    $1,298.00Observed Nov 8, 2026, 6:03 PM
    Visit ABC Warehouse
  • Abt Electronics & AppliancesNew

    In stock

    $1,298.00Observed Nov 8, 2026, 6:03 PM
    Visit Abt Electronics & Appliances
  • The HDTV SpotNew

    Availability unknown

    $699.00Observed Nov 8, 2026, 2:52 AM
    Visit The HDTV Spot
  • CrutchfieldNew

    Availability unknown

    $1,298.00Observed Nov 8, 2026, 6:03 PM
    Visit Crutchfield
  • Electronics ExpoNew

    Availability unknown

    $1,298.00Observed Nov 8, 2026, 6:03 PM
    Visit Electronics Expo
  • Jetson's ApplianceNew

    Availability unknown

    $1,299.99Observed Nov 8, 2026, 6:03 PM
    Visit Jetson's Appliance
  • Schaefer'sNew

    Availability unknown

    $1,299.99Observed Nov 8, 2026, 6:03 PM
    Visit Schaefer's
  • CohensNew

    Availability unknown

    $1,299.99Observed Nov 5, 2026, 12:17 AM
    Visit Cohens

Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch price history

$1,299.99$699.00
Nov 5Nov 8

Lowest price we've seen: $699.00 on Nov 8 at The HDTV Spot; highest $1,299.99 on Nov 5. Tracked across 9 stores since Nov 5.

What reviewers say

Reviewers and owners praise the picture, color accuracy and motion, and call it one of the best small OLEDs you can buy. Most criticism centers on the price for the size and on brightness in bright rooms.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and accurate colors that look right without tweaking.
  • BrightnessMixedIt is fine in a dim room, but reviewers say HDR highlights and daytime viewing are dimmer than brighter OLED rivals.
  • GamingPraisedReviewers report low input lag, working VRR and smooth 120 Hz play on the two 4K 120 Hz ports.
  • SoundPraisedThe built-in speakers are called clear and usable, better than most slim TVs, though a soundbar still helps for films.
  • ValueCriticisedReviewers and owners say you pay a premium for the Sony name and the small size.
  • SetupPraisedOwners find the stand easy to attach and Google TV quick to set up.

About the Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro. Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

Specifications

Network Functionality
Smart TV, Google Assistant
Supported Resolutions
4K
Display Type
OLED
Resolution
4K UHD
HDTV Format
4K UHD
Backlight Technology
OLED
Display Highlights
HDR

Questions and answers

Is the A90K good for PS5 and Xbox Series X?
Yes. It has a 120 Hz panel, VRR and two HDMI 2.1 ports that take 4K at 120 Hz. Input lag is low in game mode.
How does it compare with the LG C2 42-inch?
The C2 is brighter and has four HDMI 2.1 ports. The A90K has Sony's motion processing and a sturdier stand. Both use OLED panels with similar contrast.
Is 42 inches too small for a living room?
For a main sofa setup, most people want 55 inches or more. At 42 inches, this suits bedrooms, small rooms and desk viewing.
Does it support Dolby Vision and Dolby Atmos?
Yes, it handles Dolby Vision HDR and Dolby Atmos pass-through. The built-in speakers are stereo, so Atmos needs a soundbar or receiver.
Can I wall-mount it?
Yes. It uses a standard VESA mount, and the stand is removable. The panel is thin, so a slim mount sits close to the wall.
What is in the box?
The TV, the tabletop stand, a remote, batteries and a power cable. HDMI cables are not included.
Where is the Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch cheapest?
At The HDTV Spot, for $699.00, 46% under what the other stores charge, as of our latest check.
Where can I buy the Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch?
9 stores we checked sell it, including Baillio's, ABC Warehouse, Abt Electronics & Appliances, Jetson's Appliance, Schaefer's.

Stores we've priced the Sony BRAVIA XR A90K 4K HDR OLED TV 42-inch at

  • Baillio's deals and prices
  • Crutchfield deals and prices
  • Electronics Expo deals and prices
  • Schaefer's deals and prices

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Refresh Rate
120 Hz
Max Resolution V-Sync
VRR
Display Aspect Ratio
16:9
Image Contrast Ratio
Near-infinite
Viewing Angle
Wide
Menu Language
ZULU, AFRIKAANS, ARABIC, ASSAMESE, BENGALI
Smart TV
Yes
HDMI Ports
4
Internet Streaming Services
Netflix
Network Connectivity
Ethernet, Wi-Fi
Video Interface
HDMI
PC Interface
HDMI
CEC Enabled
Yes (BRAVIA Sync Function)
Expansion Slots
Common Interface Plus (CI+) slot
Dimensions
8.88'' (depth with stand)
Screen Form
Flat
Stand And Mount
Stand included