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The Sony BRAVIA XR A95L is a 77-inch 4K smart TV built on a QD-OLED panel, which combines quantum dots with OLED pixels for very high brightness, a wide color range and true black. Sony's Cognitive Processor XR handles contrast and color, and Google TV adds voice search, Google Assistant and Apple AirPlay. It sits at the top of Sony's 2023 lineup and is aimed at buyers who want the best picture for movies and games rather than a budget set. Rivals like the LG G3 and Samsung S95C are also QD-OLED or MLA OLED sets; the A95L is known for its out-of-the-box color accuracy and processing, while some owners note it is less bright than the brightest MLA panels and costs more.
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Reviewers rate the A95L among the best TVs of its year for picture accuracy, contrast and processing. Owners praise the color and black levels, though some mention brightness limits and the high price.
The Sony BRAVIA XR A95L is a 77 inch QD-OLED 4K HDR Google TV from 2023. Its QD-OLED screen is powered by the Cognitive Processor XR. The panel produces pure OLED blacks, high brightness and a wide range of colors through XR Triluminos Max.
The panel has a temperature sensor, a high luminance panel and a heat diffusion sheet. The TV detects screen temperature and controls light output, with 200% of the brightness of its predecessor. The panel keeps luminance constant across viewing angles and reduces glare and reflection from daylight and room light.
XR Clear Image reduces noise and minimizes blur. XR 4K Upscaling upscales content close to 4K quality. XR OLED Motion inserts extra frames between the originals for smoother action. The screen vibrates to act as the speaker, producing sound from the entire screen. The design fuses screen and bezel into a single slate.
