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Deal.ai › Sony
Sony
Sony K-77XR80 77-inch

Sony K-77XR80 77-inch

Best price now

77"$2,298.00
$2,298.00at WalmartChecked Nov 9

Compared across 8 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $2,298.00 at Walmart on Nov 9.
  • Checked at 8 stores.

Our take on the Sony K-77XR80 77-inch

The Sony Bravia 8 (K-77XR80) is a 77-inch 4K OLED TV with a 120Hz panel, Sony's Cognitive Processor XR and Google TV. Its strengths are deep OLED blacks, wide viewing angles, Acoustic Surface Audio+ sound that comes from the screen, and strong gaming support with HDMI 2.1, VRR and low input lag. It sits below Sony's flagship A95L QD-OLED, so it gives up some peak brightness and color volume but keeps Sony's processing and motion handling. It suits movie and sports viewers in a large, light-controlled room and console gamers who want a big OLED screen.

Best forLarge living rooms and home theatersMovie and streaming fans who want deep blacksPS5 and console gamersBuyers who want big-screen OLED with Sony processing
Pros
  • OLED panel with near-infinite contrast and wide viewing angles
  • 120Hz refresh with VRR and HDMI 2.1 for gaming
  • Acoustic Surface Audio+ puts sound behind the picture
  • Google TV with Google Assistant, Alexa and Siri support
  • Four HDMI ports and Ethernet or Wi-Fi connectivity
Cons
  • Peak brightness trails the brightest QD-OLED and Mini-LED rivals
  • Glossy screen reflects bright light sources
  • 77-inch panel is heavy and needs a wide stand or wall mount
  • No ATSC 3.0 tuner on this model
  • Premium price for the size

Sony K-77XR80 77-inch prices at every store

  • Best BuyNew

    In stock

    $2,298.00Free shippingChecked Nov 9
    Visit Best Buy
  • NeweggNew

    In stock

    $2,298.00Free shippingChecked Nov 9
    Visit Newegg
  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $2,298.00Free shippingChecked Nov 9
    Visit Walmart
  • SONYNew

    In stock

    $2,499.99Free shippingChecked Nov 9
    Visit SONY
  • Abt ElectronicsNew

    In stock

    $2,498.00+ $249.00 shippingChecked Nov 9
    Visit Abt Electronics
  • Younes ElectricNew

    In stockMade for another market

    $3,799.00Checked Nov 9
    Visit Younes Electric
  • eBayOpen box

    Availability unknownSold by bid$buy (99.5% positive, 39,900 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,799.99+ $300.00 shippingChecked Nov 9
    Visit eBay
  • eBayNew

    Availability unknownSold by videoandaudiocenter (97.4% positive, 4,700 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $2,298.00Free shippingChecked Nov 9
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,299.99Free shippingChecked Nov 9
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

Sony K-77XR80 77-inch price history

Lowest price we've seen: $2,298.00 on Nov 10 at Best Buy. Tracked across 6 stores since Nov 10.

What reviewers say

Reviewers rate the Bravia 8 as a strong large-screen OLED, praising its contrast, motion and built-in sound. Owners like the picture out of the box and the Google TV interface. Complaints center on brightness in bright rooms and screen reflections.

What people mention
  • Picture qualityPraisedOwners say blacks are deep and colors look natural, especially in a dim room.
  • BrightnessCriticisedReviewers note it cannot match the brightest QD-OLED and Mini-LED sets in a bright room.
  • ReflectionsCriticisedThe glossy screen picks up windows and lamps behind the viewer.
  • SoundPraisedAcoustic Surface Audio+ is called clearer and fuller than typical TV speakers.
  • GamingPraisedVRR and 120Hz make console games look smooth with low lag.
  • SetupMixedGoogle TV is easy to use, but the wide stand and weight make placement harder.

About the Sony K-77XR80 77-inch

Sony Bravia 8 77" OLED 4K TV | K-77XR80

The Sony Bravia 8 77" OLED 4K TV | K-77XR80 is a premium large-screen television designed to deliver breathtaking visuals and immersive entertainment. Featuring advanced OLED technology and Sony’s intelligent processing, it produces perfect blacks, vibrant colors, and exceptional contrast for a true cinematic experience at home.

Display Size: 77-inch large screen for immersive home theater viewing.

Resolution: 4K Ultra HD (3840 × 2160) for stunning clarity and detail.

Panel Technology: OLED panel with self-lit pixels for perfect blacks and infinite contrast.

HDR Support: Supports multiple HDR formats for enhanced brightness and color accuracy.

Processor: Sony Cognitive Processor XR for real-time picture and sound optimization.

Smart Platform: Google TV with access to apps, streaming services, and voice control.

Audio Technology: Acoustic Surface Audio+ for sound directly from the screen.

Gaming Features: HDMI 2.1 support, low input lag, and smooth motion for gaming.

Connectivity: HDMI, USB, Wi-Fi, and Bluetooth for versatile connections.

Design: Ultra-slim and premium design with minimal bezels.

Specifications

Network Functionality
Smart TV, Streaming
Supported Resolutions
4K
Smart TV
Yes
HDMI Ports
4
Internet Streaming Services
Netflix, Sony Pictures Core
Network Connectivity
Ethernet, Wi-Fi
Video Interface
HDMI

Questions and answers

Is the Bravia 8 worth it over the A95L?
The A95L QD-OLED is brighter and more colorful, but the Bravia 8 costs less and still delivers Sony's processing and OLED contrast. Choose the Bravia 8 if you watch in a controlled-light room.
Does it support 4K 120Hz for PS5 and Xbox?
Yes. It has HDMI 2.1 ports with VRR and a 120Hz panel, so it handles 4K 120Hz from current consoles.
What sound technology does it use?
Acoustic Surface Audio+ vibrates the screen itself to produce sound, with additional drivers for bass. It is clearer than most built-in TV speakers but not a substitute for a soundbar.
What is in the box?
The TV, its stand, a remote, batteries and a power cable. A wall mount and HDMI cables are not included.
Does it have a next-gen ATSC 3.0 tuner?
No. This model uses the standard ATSC 1.0 tuner, so over-the-air 4K broadcasts are not supported without an external tuner.
How wide is the stand footprint?
The 77-inch set uses a wide, low stand, so measure your media console before buying. Wall mounting avoids the issue.
Where is the Sony K-77XR80 77-inch cheapest?
At Walmart, for $2,298.00, as of our latest check.
Where can I buy the Sony K-77XR80 77-inch?
8 stores we checked sell it, including Amazon, Younes Electric, eBay, Best Buy, Newegg.

Stores we've priced the Sony K-77XR80 77-inch at

  • Best Buy deals and prices
  • Newegg deals and prices
  • Sony deals and prices

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PC Interface
HDMI
CEC Enabled
Yes
Display Type
OLED
Resolution
4K
HDTV Format
4K UHD
Backlight Technology
OLED
Display Highlights
HDR
Refresh Rate
120Hz
Anti-Glare
Bright sources will reflect without much diffusion
Max Resolution V-Sync
VRR
Display Aspect Ratio
16:9
Dynamic Contrast Ratio
Infinite contrast
Image Contrast Ratio
Nearly infinite contrast ratio
Viewing Angle
Wide viewing angle, Remains mostly consistent from almost any angle
Viewing Angle (Vertical)
178 o
Menu Language
English
Dimensions
0.3 inches wide (brushed metal band along the bottom edge)