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Sony K77XR80 77" BRAVIA 8 OLED 4K HDR Google TV (2024)

Sony K77XR80 77" BRAVIA 8 OLED 4K HDR Google TV (2024)

Best price now

$3,074.00at Kaybee SecurityChecked Nov 14

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Price facts

  • Last seen at $3,074.00 at Kaybee Security on Nov 14.

Our take on the Sony K77XR80 77" BRAVIA 8 OLED 4K HDR Google TV (2024)

The Sony BRAVIA 8 is a 77-inch 4K OLED TV with Google TV built in. Its OLED panel gives per-pixel light control, so blacks are true black and contrast is effectively unlimited, and the Cognitive Processor XR handles upscaling and frame-by-frame processing. A native 120Hz panel and HDMI 2.1 ports make it a strong pick for movies and console gaming alike. Against rivals, it leans on Sony's processing and sound rather than brightness: OLED panels like this one peak lower than the brightest mini-LED sets, so a very bright room favors the competition.

Best forMovie and series watchers who want deep blacksPS5 and Xbox Series X gamersDark or dimly lit living roomsBuyers who want built-in Google TV and voice control
Pros
  • OLED panel with perfect blacks and infinite contrast
  • Cognitive Processor XR upscales lower-resolution sources
  • Native 120Hz refresh rate with HDMI 2.1 inputs
  • Dolby Vision, HDR10 and IMAX Enhanced support
  • Dual subwoofers and Dolby Atmos spatial audio
  • Slim bezels and minimal stand keep focus on the screen
Cons
  • OLED brightness trails the brightest mini-LED sets
  • Static logos and tickers can risk burn-in over long use
  • 77-inch panel needs a large wall or wide media unit
  • Built-in speakers are good but no match for a soundbar or AV receiver

Sony K77XR80 77" BRAVIA 8 OLED 4K HDR Google TV (2024) prices at every store

  • Kaybee SecurityNew

    In stockReturn policy

    $3,074.00Checked Nov 14
    Visit Kaybee Security

What reviewers say

Owners of Sony's OLED sets consistently praise black levels, color accuracy and motion handling, and the BRAVIA 8 carries that reputation. The most common reservations are peak brightness in bright rooms and the care OLED panels need with static content.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and accurate colors as the main reason to buy.
  • BrightnessMixedViewers in bright rooms say it cannot match the brightest LED sets, while dark-room users find it plenty.
  • MotionPraisedFast action, sports and games are reported to look smooth on the 120Hz panel.
  • GamingPraisedHDMI 2.1 inputs and low latency are called out as a good fit for current consoles.
  • SoundMixedThe built-in speakers are considered good for a TV but most owners still add a soundbar.
  • Burn-in riskCriticisedSome owners worry about static logos and tickers leaving marks over long viewing.

About the Sony K77XR80 77" BRAVIA 8 OLED 4K HDR Google TV (2024)

The Sony BRAVIA 8 (K77XR80) is a 77-inch OLED TV with a 4K HDR panel and Google TV built in. The OLED panel produces deep blacks and high contrast, with precise color and detail. The screen has a 16:9 aspect ratio and a native 120Hz refresh rate for sports, gaming and fast-action content.

Cognitive Processor XR analyzes each frame in real time, and XR technology upscales lower-resolution sources toward 4K clarity. HDR support includes Dolby Vision and HDR10. The TV is IMAX Enhanced certified for supported films.

Dual subwoofers and spatial audio support provide the sound, and Dolby Atmos adds height channels. Google TV gives access to apps and streaming services without an external device, with voice search and personalized recommendations. Google Assistant controls the TV and compatible smart home devices. HDMI 2.1 ports support high-bandwidth gaming and video sources. Slim bezels and a minimal stand keep the focus on the screen.

Model
Sony K77XR80 BRAVIA 8 (2024)
Screen size
77 inches
Display type
OLED, 4K
Aspect ratio
16:9
Refresh rate
Native 120Hz
HDR
Dolby Vision, HDR10
Processor
Cognitive Processor XR
Smart platform
Google TV
Voice control
Google Assistant
Audio
Dual subwoofers, spatial audio, Dolby Atmos
Certification
IMAX Enhanced
Ports
HDMI 2.1

Questions and answers

Is the BRAVIA 8 a good TV for PS5 and Xbox Series X?
Yes. It has a native 120Hz panel and HDMI 2.1 ports, which cover high frame rate 4K gaming from current consoles. Sony's processing also keeps motion clean in fast games.
How does the BRAVIA 8 compare with Sony's mini-LED models?
The OLED gives deeper blacks and better contrast per pixel. Mini-LED sets go brighter for daytime viewing in a sunlit room. Choose OLED for dark-room movies, mini-LED for a very bright space.
Does it support Dolby Vision and Dolby Atmos?
Yes. It handles Dolby Vision and HDR10 content, and Dolby Atmos with height channels through its spatial audio processing. You get the full effect with a compatible receiver or soundbar.
Do I need a separate streaming device?
No. Google TV is built in, with the major streaming apps, voice search through Google Assistant and personalized recommendations. An external box is only needed for apps the platform lacks.
Should I worry about OLED burn-in?
Burn-in is a long-term risk with static logos, tickers and game HUDs left on for hours. Vary content and use the TV's panel care features, and normal mixed viewing is generally fine.
What is in the box?
The TV, its minimal stand, the remote and the usual cables and documentation. A wall mount is not included, and the 77-inch panel is heavy enough to need two people to set up.
Where is the Sony K77XR80 77" BRAVIA 8 OLED 4K HDR Google TV (2024) cheapest?
At Kaybee Security, for $3,074.00, as of our latest check.

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