How long does it take to see color?

A glow shows within about an hour. The full gradual tan develops over 2 to 4 hours.

How often should I apply it?

Apply every other day to build and maintain the glow. Stop when you reach the depth you want, then reapply less often to keep it.

Is it suitable for all skin tones?

It is a one-shade gradual tanner designed to adapt to all skin tones. Very deep tan results are not the goal; the color is subtle.

Does it smell like self-tanner?

It uses Odourlite fragrance technology to reduce the developing-tan smell. Some scent is still noticeable while it develops.

Yes. The formula is vegan and lists aloe vera as a key ingredient.

When is the best time to buy it?

Gradual tanners usually see the deepest discounts during seasonal sales and holiday promotions. Check the price history before buying at full price.

Tan-Luxe The Gradual Illuminating Tanning Lotion

Last price we saw

$58.27last seen Oct 28

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Our take on the Tan-Luxe The Gradual Illuminating Tanning Lotion

Tan-Luxe The Gradual is a gradual self-tanning lotion in an 8.5 fl oz bottle. It builds one shade of color over 2 to 4 hours, with a visible glow within about an hour, and is meant to be applied every other day. The formula is vegan, uses aloe vera, and includes Odourlite fragrance technology to limit the smell of developing tan. It is a premium-priced gradual tanner, so compare its current price with its usual range before buying.

Best forShoppers who want a subtle, buildable tan rather than a deep oneFair or first-time self-tannersPeople who dislike the smell of developing tanner