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Truly's 24K Jelly Tonic Glow & Tighten Butt Serum is a 3.4 fl oz scented body serum in a dropper bottle, aimed at firming and smoothing the look of skin on the buttocks and thighs. It leans on aloe vera and vitamin E for moisture and a glossy finish, with gold flakes for the glow in the name. It is a cosmetic treatment, not a muscle or fat changer, so expect softer, more even-looking skin rather than structural change. Compared with firming creams in the same niche, it is lighter and faster-absorbing but delivers less long-term hydration than a rich body butter.
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Lowest price we've seen: $33.00 on Nov 10 at Nordstrom. Tracked across 1 store since Nov 10.
Reception is mixed. Buyers like the glow, the light texture and the scent, but many say the tightening effect is subtle and short-lived, and some sensitive-skin users find the fragrance too strong.