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The Sony Bravia 3 K55S35B is a 55-inch 4K Ultra HD HDR smart TV running Google TV, Sony's entry-level LED line for 2025. Its strength is the software and ecosystem: Google TV aggregates over 400,000 films and shows across streaming apps, and the set supports voice search, Chromecast, Apple AirPlay 2, HomeKit and Siri control, plus Apple Fitness+. The panel is direct-lit LED without local dimming, so contrast and black levels trail the mini-LED and OLED sets above it, and sound comes from basic built-in speakers. It suits buyers who want Sony's processing and a tidy Google TV interface for streaming, casual TV and bright rooms rather than a dark-room cinema panel.
In stockPriced in EUR (€765.75)Return policy
In stockShips from Germany · duties may apply · made for another market
Lowest price we've seen: $1,225.93 on Nov 13 at Luna-Time. Tracked across 1 store since Nov 13.
The Sony Bravia 3 K55S35B is a 55-inch (139 cm) 4K Ultra HD LED Smart TV from 2025. It runs Google TV and brings streaming services together in one place, organized by themes and genres. Voice search lets you find a title or browse with a command such as "find action films" by pressing the voice button on the remote.
The 4K HDR Processor X1 drives the picture. Triluminos Pro reproduces over a billion colors. 4K X-Reality PRO analyzes and refines images so other content looks closer to 4K. Motionflow XR increases the number of frames shown each second for smoother motion. A light sensor adjusts brightness to the room, raising it in bright rooms and lowering it in dark ones.
For sound, the X-Balanced Speaker has a uniquely shaped diaphragm that reduces distortion, and Dolby Atmos adds sound from above and the sides. Chromecast is built in, and Apple AirPlay 2 lets you stream from an iPhone, iPad or Mac. You can control the TV with the Apple Home app and Siri. The compact Eco Remote is made of approximately 80% recycled plastic, and its flat, polyurethane-coated surface is easy to clean.
