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Seth Godin's 2001 book argues that marketing should spread through customers rather than at them. It introduces the "ideavirus" idea: an idea that spreads from person to person, and the "sneezers" who pass it on. It is a short, punchy read for marketers and founders, and it predates and anticipates much of today's talk about viral growth and word of mouth. Readers who want a practical playbook will find it more conceptual than tactical, and some of its examples are dated to the dot-com era.
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Lowest price we've seen: $2.67 on Nov 9 at alibris. Tracked across 2 stores since Nov 9.
Readers generally treat it as an early, influential take on viral and word-of-mouth marketing. Many praise its brevity and big idea; others find it thin on tactics and dated in its examples.
