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Viva La Juicy is Juicy Couture's original women's fragrance, a sweet floral-gourmand built on berries, honeysuckle and mandarin over a creamy vanilla-caramel and amber base. It is a warm, sugary scent with strong projection and lasting power, closer to a party fragrance than a clean everyday one. It suits shoppers who like sweet gourmands and want a recognizable designer scent; those who prefer fresh, green or woody profiles will find it heavy. Rivals in the same sweet-floral space tend to be either lighter or more expensive, and this one is widely seen as an easy, crowd-pleasing pick.
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Owners rate it highly and describe it as a sweet, long-lasting crowd-pleaser that draws compliments. Critics call it too sugary and common, and some find it overwhelming in warm weather.
Viva La Juicy is an eau de parfum from Juicy Couture. It is a playfully floral fragrance for day or night. It comes in a 3.4 oz spray bottle.
The scent opens with vibrant berries, sweet honeysuckle and a pucker of mandarin. It dries down to creamy vanilla caramel and sensual amber.
