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Viva Signature Cloth is a white, cloth-textured paper towel sold in triple rolls of 141 sheets with Choose-A-Sheet perforations, so you can tear off a small or large sheet for the job. Viva markets it as its softest and most durable towel when wet, and as roughly twice as durable as the leading 1-ply value brand, with sheets that can be rinsed and reused. That puts it near the top of the soft, thick end of the aisle, above thin 1-ply value towels and alongside other premium cloth-like towels. It suits households that wipe faces, hands and pet paws as often as they scrub counters, and who want a sheet that holds together when wet.
In stock
In stockSold by BC HoldingsReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
Availability unknown
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Lowest price we've seen: $20.98 on Nov 15 at Amazon. Tracked across 2 stores since Nov 15.
Rated 4.7 out of 5 across nearly 13,000 ratings, buyers consistently describe Viva Signature Cloth as thick, soft and strong when wet. Most praise how well it holds together for wiping and cleaning; complaints center on the higher cost than plain towels and on sheets that can be too soft for rough scrubbing.
Viva Signature Cloth Paper Towels come in a pack of 8 triple rolls, with 141 sheets per roll. The Choose-A-Sheet size lets you pick the sheet size that suits each task.
The towels have a soft, cloth-like texture that is gentle on skin. They can be used on hands, faces and paws. They are also strong enough for scrubbing dried-on messes. Each sheet can be rinsed and reused for multiple cleaning needs.
Viva states the towels are the softest and most durable when wet compared with nationally branded towels. It also states they are 2x more durable when wet than the leading 1-ply value brand. The towels are FSC-certified, and 100% of the fibers are sourced from responsibly-managed forests.







