Price facts
- Last seen at $12.00 at Arctic Fox - Dye For A Cause on Nov 9.
Our take on the Wrath
Wrath is a semi-permanent cherry red dye with deep berry and strong pink undertones, made without peroxide, ammonia or PPD. It is a direct dye, so it adds color and shine rather than lifting, and it is built for pre-lightened level 7+ hair where the pink reads strongest. On darker hair it gives a dimensional magenta tint instead of a true cherry red. It suits people who want a vivid, conditioning color they can apply at home without a developer, and it competes with other deposit-only dyes on gentleness and fade resistance rather than on lift.
- No peroxide, ammonia or PPD
- Deep-conditioning, shine-boosting formula
- Vegan and cruelty-free
- Fade-resistant for weeks
- Easy one-step application with no developer
- Cannot lift dark hair
Wrath prices at every store
- Arctic Fox - Dye For A CauseNew
In stockReturn policy
$12.00Checked Nov 9
What reviewers say
- 4.7 / 5962 ratings
Rated 4.7 from 962 ratings, buyers mostly praise the vivid cherry-pink result on lightened hair and the soft, conditioned feel afterward. Complaints center on the strong pink shift on platinum and weaker, more magenta results on darker starting levels.
- Color payoffPraisedBuyers say the red comes out rich and bold, especially on pre-lightened hair.
- Pink undertonesMixedMany find the pink shift flattering, while others on platinum hair say it goes pinker than expected.
Questions and answers
- Does Wrath lighten my hair?
- No. It contains no peroxide or ammonia, so it only deposits color. It shows best on level 7 or lighter hair.
- What will it look like on blonde hair?
- Very pink. The formula has strong pink undertones, so platinum and light blonde hair can read more pink than cherry.
- How is it different from a box dye?
- It has no developer, ammonia or PPD, so it conditions rather than lifts. You trade lift for gentleness and shine.
- Do I need a strand test?
- Yes. Test on a small section first to check the shade and how your hair takes it.
- Is it vegan and cruelty-free?
- Yes, the formula is 100% vegan and not tested on animals.
- Where is the Wrath cheapest?
- At Arctic Fox - Dye For A Cause, for $12.00, as of our latest check.
- What do buyers say about the Wrath?
- Rated 4.7 out of 5 from 962 ratings.
