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Féria is L'Oréal's shimmering permanent dye line, and #36 Deep Burgundy Brown is one of its darkest red-brown shades. The kit pairs a permanent color gel with a developer and a conditioning treatment, and the formula is paraben-free and includes coconut oil for a smoother, shinier finish. It suits people who want a rich, low-lift burgundy on dark hair and are comfortable with permanent color. Against box-dye rivals it is known for strong gray coverage and a multi-tonal shimmer, but the deep shades can look near-black indoors and fade toward red over time.
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Lowest price we've seen: $12.97 on Nov 10 at Walmart. Tracked across 7 stores since Nov 10.
Owners of Féria generally praise the rich, shiny color and the gray coverage, and many say the conditioning treatment leaves hair soft. The most common complaints are that deep shades like #36 come out darker than expected and that the red fades fairly quickly.
Discover radiant, multi-faceted shimmering color with the L'Oréal Paris Feria Shimmering Permanent Hair Color. This kit will leave you with vibrant, healthy-looking hair with up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner. The custom-blended shade Chocolate Cherry will give your hair head-turning results. It's vegan formula has no animal derived ingredients or byproducts, and it comes in a '' dispenser style.
