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Brawny Tear-A-Square Paper Towels vs Kirkland Signature Premium Paper Towels

Brawny Tear-A-Square is the better pick for households that want one towel for kitchen, bath and pet messes, because the 3-ply build and quarter/half/full sheet choice let you size the towel to the job. Kirkland Signature Premium is the better pick for bulk buyers who want big 2-ply sheets and a large roll count for everyday kitchen work. Owners of both praise absorbency and wet strength; Brawny's edge is durability and less waste per sheet, Kirkland's is sheet size and roll quantity.

  • Choose the Brawny Tear-A-Square if you want a 3-ply towel you can tear down to a quarter sheet for small spills and pet accidents, and you value strength when wet over maximum sheet size.
  • Choose the Kirkland Signature Premium if you want large 2-ply sheets and a big multi-roll pack for routine kitchen cleanup and don't need quarter-sheet sizing.

Prices

  • Brawny Tear-A-Square Paper Towels: $15.29 at Shipt (last seen Nov 5)
  • Kirkland Signature Premium Paper Towels: $18.75 at Temu (checked today)
  • Difference: the Brawny Tear-A-Square Paper Towels is $3.46 cheaper than the Kirkland Signature Premium Paper Towels at the latest prices (Nov 5 and Nov 10)
Brawny
Brawny Tear-A-Square 3-Ply Paper Towels

Brawny Tear-A-Square Paper Towels

Brawny Tear-A-Square 3-Ply Paper Towels

4.8(871 ratings)
$15.29at ShiptChecked Nov 5
See all prices and details
Visit Shipt
Pros
  • 3-ply construction holds up when wet
  • Quarter-sheet option cuts waste on small messes
  • High absorbency, so one sheet often handles a spill
  • Works across kitchen, bath and pet cleanup
  • SFI-certified fiber sourcing
Cons
  • Smaller full sheet than Kirkland
  • Fewer rolls per pack
  • Sheet counts vary by roll size, so check the label
Kirkland Signature
Kirkland Signature Premium Paper Towels

Kirkland Signature Premium Paper Towels

$18.75at TemuChecked 45 min ago
See all prices and details
Visit Temu

Store links may earn us a commission. Price via Klarna.

Pros
  • Large 11 x 14 in full sheets cover more area per pull
  • 12 rolls per pack suits heavy users
  • Strong when wet and highly absorbent
  • No bleach or dyes
  • SFI certified
Cons
  • 2-ply, so less durable than a 3-ply towel
  • No quarter-sheet option
  • Kitchen-focused; less suited to small spot cleanups

What separates them

Brawny Tear-A-Square Paper TowelsKirkland Signature Premium Paper Towels
Ply3-ply2-ply
Sheet sizingQuarter, half or full sheet via Tear-A-Square perforationsHalf or full sheet only
Full sheet size11 x 11.12 in11.06 x 14.06 in, noticeably larger
Roll count in pack6 rolls12 rolls
Sheets per roll180 per roll listed; other listings show 76 or 114 depending on roll size80 per roll
Wet strengthMarketed as 2X more durable than leading store brand; strong when wetStrong when wet
Material sourcingResponsibly sourced trees, SFI fiber sourcing certifiedSFI certified; no bleach or dyes
Best fitKitchen, bathroom, pets, pots and pansKitchen-focused everyday use

Price history

$34.99$5.00
Nov 3Nov 10
  • Brawny Tear-A-Square Paper Towels: lowest $5.00 on Nov 6 at Dollar General; $6.79 on Nov 10.
  • Kirkland Signature Premium Paper Towels: lowest $18.75 on Nov 9 at Temu; $18.75 on Nov 10.

Prices at every store

Brawny Tear-A-Square Paper Towels

  • ShiptNew

    Availability unknown

    $15.29Checked Nov 5
    Visit Shipt

Also available at

  • Walgreens.comCheck price at Walgreens.com
  • SafewayCheck price at Safeway
  • WalmartCheck price at Walmart
Prices and history →

Kirkland Signature Premium Paper Towels

  • TemuNew

    In stock

    $18.75Free shippingChecked 45 min ago
    Visit Temu
  • McGrocerNew

    In stock

    $65.75+ $129.89 shippingChecked 43 min ago
    Visit McGrocer
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $34.25Checked Nov 6
    Visit Amazon
  • WalmartNew

    Availability unknown

    $40.00Checked Nov 3
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Specs compared

SpecBrawny Tear-A-Square Paper TowelsKirkland Signature Premium Paper Towels
Model Numbern/an/a
TypeTraditional wood pulpTraditional wood pulp
Sheets Per Roll180160
Select A SheetYesYes
Sheet Dimensions11 x 11.12 in (full); 11 x 5.56 in (half)11.06 x 14.06 in (full); 11.06 x 7.03 in (half)
StyleRolledPAPER_TOWEL
colorWhiteWhite
Roll Length90.14 foot7.92 sq m (85 sq ft) (Total coverage per roll)
Ply Count3-Ply2-ply
Roll Count6 double rolls12 Rolls
Sheet Count38 sheets (regular roll)80 Sheets per roll
AbsorbencyHighHigh
Show all 40 specsShow fewer specs
SpecBrawny Tear-A-Square Paper TowelsKirkland Signature Premium Paper Towels
Strength2X more durable (vs. leading store brand mainst…Strong when wet
MaterialResponsibly sourced treesPaper
Typical UsersHouseholdUNISEX, ADULT
Sheet SizeTear-A-Square11" x 7"
Design HighlightsTear-A-SquareLarge Sheets
PerforationsYes (Tear-A-Square)Yes
Dispensing MethodRollRoll
ScentUnscentedNo (does not contain any bleach or dyes)
Packaging Count612 Rolls

What reviewers say

Brawny Tear-A-Square Paper Towels

  • 4.7 / 5Google Shopping · 4,154 ratings

Reviewers consistently praise these paper towels for their thick, strong 3-ply construction and high absorbency, and many highlight the Tear-A-Square option for letting them use only as much as they need.

What people mention
  • StrengthPraisedReviewers say the towels hold up well even when wet and resist tearing.
  • AbsorbencyPraisedUsers report that one sheet absorbs most spills, so a roll lasts longer.
  • Sheet sizePraisedThe Tear-A-Square option lets people use just the amount they need, cutting waste.
  • ValueMixedSome find the price high compared to store brands, while others say the strength justifies it.

Kirkland Signature Premium Paper Towels

Owners of Kirkland Signature paper towels generally rate them among the better store-brand towels, citing thickness and wet strength. Common complaints center on roll size and the bulk pack commitment rather than the towels' performance.

What people mention
  • ThicknessPraisedOwners describe the sheets as thick and durable compared with thinner store brands.
  • Wet strengthPraisedReviewers say the towels hold together when wiping up wet messes.
  • Sheet sizeMixedThe large full sheets cover more area, but some find them oversized for small spills.
  • Roll sizeCriticisedThe big roll diameter can be awkward for compact holders and tight storage.

Questions and answers

Which is better for pet messes?
Brawny. The quarter and half sheet sizes let you grab a small towel for a paw print or accident without wasting a full sheet, and the 3-ply build resists tearing when wet.
Which has bigger sheets?
Kirkland. Its full sheet is about 11 by 14 inches versus roughly 11 by 11 inches on Brawny, so it covers more surface per sheet.
Which lasts longer per roll?
It depends on how you use them. Brawny's quarter-sheet option stretches a roll further on small jobs, while Kirkland's larger sheets mean fewer pulls for big wipe-downs.
Is the 3-ply worth stepping up to?
If you clean up wet, heavy messes or pet accidents, yes. The third ply adds strength when wet. For light kitchen wiping, 2-ply Kirkland sheets do the job.
Are either made from recycled or certified fiber?
Both use SFI-certified sourcing. Kirkland states no bleach or dyes; Brawny states responsibly sourced trees under SFI fiber sourcing.
Which is better for a big household?
Kirkland, if volume matters most: 12 rolls per pack and large sheets mean fewer roll changes. Brawny suits households that want precise sheet sizing over bulk.

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Buying guides that pick them

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Packaging Type
Value Pack
Individually wrapped
Roll DiameterLargeBIG roll
Ply3-ply—
Count6 Rolls—
multipack_quantity1—
Made From Recycled MaterialsRecycled Materials: Yes—
Number Of Plys2 ply—
Sheet Length5.9 inch—
Sheet Width11 inch—
PatternNo Theme—
number_of_sheets912—
BrandBrawny—
Unit Count12.0 Count—
Ply Rating2-Ply—
Special FeatureHigh Absorbent—
Wet Strength—Strong when wet
Texture—Thick
Recycled Content—100% (cardboard box)
Certifications—Sustainable Forestry Initiative certified