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Kirkland Signature Premium Paper Towels vs Viva Signature Cloth Paper Towels

Buy Kirkland Signature Premium if you want thick, strong, large sheets and a big roll that handles heavy kitchen messes. Buy Viva Signature Cloth if you want a softer, cloth-like towel with select-a-size half sheets that stretch a roll further. On price, Viva is listed at $3.31 at Walmart as of November 5, 2026; no current Kirkland price was provided, so compare it against your local warehouse price before deciding.

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Kirkland Signature
Kirkland Signature Premium Paper Towels

Kirkland Signature Premium Paper Towels

Choose the Kirkland Signature Premium if you want thick, absorbent, large two-ply sheets for scrubbing and soaking up big spills.

Pros
  • Large full sheets cover more per wipe
  • Thick and strong when wet, so it holds up to scrubbing
  • High absorbency for big spills
  • SFI certified fiber
  • Cons
    • No current price given to compare
    • Large sheets mean more paper per use
    • Bulky big rolls take more cabinet space
    Viva
    Viva Signature Cloth Towels, Triple Rolls

    Viva Signature Cloth Paper Towels

    Viva Signature Cloth Towels, Triple Rolls

    4.6(12,000 ratings)
    $3.31at WalmartObserved at 10:11 PM
    Visit store

    Choose the Viva Signature Cloth if you want a softer cloth-like feel and half-size sheets that let you use less per wipe.

    Pros
    • Soft, cloth-like texture
    • Half sheets at 5.90 in wide cut waste on small jobs
    • 4.6 out of 5 from 12,000 ratings
    • $3.31 at Walmart as of November 5, 2026
    Cons
    • Smaller full sheets than Kirkland
    • Fewer sheets per roll
    • No stated certification or recycled content

    What separates them

    Kirkland Signature Premium Paper TowelsViva Signature Cloth Paper Towels
    Sheet size (full)11.06 x 14.06 in11.18 x 11.81 in
    Half-sheet option11.06 x 7.03 in11.18 x 5.90 in
    Sheets per roll160 (listed as 80 select-a-size)141
    Roll count12 rollsTriple rolls
    TextureThick, strong when wetCloth-like, softer
    AbsorbencyHighCloth-like feel, good for wiping
    CertificationSustainable Forestry Initiative certifiedNot stated
    PriceNot provided$3.31 at Walmart as of November 5, 2026

    Price history

    • Kirkland Signature Premium Paper Towels: lowest $34.99 on Nov 3 at Amazon.
    • Viva Signature Cloth Paper Towels: lowest $3.31 on Nov 6 at Walmart.

    Prices at every store

    Kirkland Signature Premium Paper Towels

    • AmazonCheck price at Amazon
    • WalmartCheck price at Walmart
    Prices and history →

    Viva Signature Cloth Paper Towels

    • WalmartNew

      In stockSold by VIBRANT GEMS

      $3.31Observed at 10:11 PM
      Visit store
    • Walgreens.comNew

      In stock

      $8.49Observed at 10:11 PM
      Visit store
    • TargetNew

      In stock

      $9.69Observed at 10:11 PM
      Visit store
    • CVS PharmacyNew

      Availability unknown

      $8.99Observed at 10:11 PM
      Visit store

    Also available at

    • Ace HardwareCheck price at Ace Hardware
    • Dollar GeneralCheck price at Dollar General
    • Blain's Farm & FleetCheck price at Blain's Farm & Fleet
    All 5 stores and price history →

    Specs compared

    SpecKirkland Signature Premium Paper TowelsViva Signature Cloth Paper Towels
    Model Numbern/an/a
    TypeTraditional wood pulpTraditional wood pulp
    Sheets Per Roll160141
    Select A SheetYesYes
    Sheet Dimensions11.06 x 14.06 in (full); 11.06 x 7.03 in (half)11.18 x 11.81 in (full); 11.18 x 5.90 in (half)
    StylePAPER_TOWELRolled
    Ply Count2-ply—
    Roll Count12 Rolls—
    Sheet Count80 Sheets per roll—
    Wet StrengthStrong when wet—
    StrengthStrong when wet—
    ColorWhite—
    Show all 28 specsShow fewer specs
    SpecKirkland Signature Premium Paper TowelsViva Signature Cloth Paper Towels
    Design HighlightsLarge Sheets—
    Typical UsersUNISEX, ADULT—
    TextureThick—
    Packaging Count12 Rolls—
    Packaging TypeIndividually wrapped—
    Dispensing MethodRoll—
    Roll Length7.92 sq m (85 sq ft) (Total coverage per roll)—
    Roll DiameterBIG roll—
    AbsorbencyHigh—
    Material

    What reviewers say

    Kirkland Signature Premium Paper Towels

    Owners generally rate these among the better store-brand towels, comparing them to name brands like Bounty. The common praise is thickness and wet strength; the common complaint is the bulk pack size and big roll diameter.

    Pros
    • Thick and absorbent
    • Holds together when wet
    • Half-sheet perforations reduce waste
    • Good value per roll for the size
    Cons
    • Big rolls don't fit some holders
    • Large pack needs storage room
    • Not the cheapest option per pack

    Viva Signature Cloth Paper Towels

    • 4.6 / 512,000 ratings

    Owners rate Viva Signature Cloth highly, with most praise going to the soft, cloth-like feel and the half-sheet option. Complaints tend to focus on durability when wet and on tearing during tougher scrubbing.

    What people mention
    • TexturePraisedBuyers describe the towels as soft and cloth-like, closer to a rag than a standard paper towel.
    • Sheet sizePraisedThe select-a-size perforation lets people use a half sheet for small spills and save the rest.
    • DurabilityCriticisedOwners say the towels can shred or pill when used on rough surfaces or scrubbed hard.
    • Wet strengthCriticisedReviewers report the towels break down once they soak up a lot of liquid.

    Questions and answers

    Which is better for heavy kitchen cleanup?
    Kirkland. Its sheets are larger, thicker and rated strong when wet, so they hold up to scrubbing and big spills better than Viva's cloth-like sheets.
    Which is softer?
    Viva. The Signature Cloth line is made to feel like cloth, while Kirkland is built for thickness and strength rather than softness.
    Which lasts longer per roll?
    Kirkland lists 160 sheets per roll versus 141 for Viva, and its sheets are larger. Viva's half sheets are narrower, so you may use less per small wipe.
    Is Viva worth the price?
    At $3.31 at Walmart as of November 5, 2026, Viva is inexpensive for a triple roll. Whether it beats Kirkland depends on the Kirkland price at your warehouse, which was not provided.
    Do both have select-a-size sheets?
    Yes. Both tear to a half sheet, but Kirkland's half sheet is wider at 7.03 in versus 5.90 in for Viva.
    Which is better for a household with kids and pets?
    Kirkland's thick, absorbent sheets handle pet messes and spills with fewer sheets. Viva's softer sheets suit everyday wiping and faces.

    More comparisons

    • Bounty Select-A-Size Paper Towels vs Kirkland Signature Premium Paper Towels
    • Bounty Select-A-Size Paper Towels vs Viva Signature Cloth Towels, Triple Rolls
    • Bamboo Paper Towels vs Kirkland Signature Premium Paper Towels
    • Bamboo Paper Towels vs Viva Signature Cloth Towels, Triple Rolls

    Buying guides that pick them

    • Best paper towels for home use
    Paper
    —
    Recycled Content100% (cardboard box)—
    CertificationsSustainable Forestry Initiative certified—
    Sheet Size11" x 7"—
    PerforationsYes—
    ScentNo (does not contain any bleach or dyes)—
    Multi-Size Sheets—Yes