Google Chromecast with Google TV vs Apple TV 4K

Buy the Apple TV 4K if you live in Apple's ecosystem or want the smoothest, most powerful streamer with the best picture format support. Buy the Chromecast with Google TV if you want Google Assistant, a unified watchlist across services, and a cheaper way into 4K. Reviewers consistently rate the Apple TV 4K higher for speed, build and remote quality; the Chromecast is praised for its interface and value but knocked for limited storage and a plastic dongle design.

• Choose the Chromecast with Google TV if you want Google Assistant voice search, a single Watch Next list across your subscriptions, and a low-cost way to add 4K HDR to an older TV.
• Choose the Apple TV 4K if you own an iPhone, iPad or Mac, want Dolby Vision and HDR10+ with a fast chip, and value a premium box with Ethernet and a well-built remote.