Amazon Fire TV Stick 4K Max vs Apple TV 4K

Buy the Fire TV Stick 4K Max for the lowest-cost way to add 4K Dolby Vision and Atmos to a TV, especially if you use Alexa or want Wi-Fi 6E. Buy the Apple TV 4K if you live in Apple's ecosystem, want a wired Ethernet connection, 128GB of storage and a cleaner, faster interface. Reviewers rate both highly, but the Apple TV 4K scores higher with owners and is praised for smooth playback and build, while the Fire Stick is praised for speed and value. The Fire Stick's interface is busier and its remote takes getting used to; the Apple TV 4K costs more and is tied to Apple services.

• Choose the Fire TV Stick 4K Max if you want a cheap, fast 4K streamer with Dolby Vision, Atmos, Wi-Fi 6E and Alexa voice control on any TV.
• Choose the Apple TV 4K if you own an iPhone, iPad or Mac, want Ethernet and 128GB of storage, and prefer a tidier interface with Siri.