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Roku Ultra 4K Streaming Player vs Apple TV 4K

Buy the Roku Ultra if you want the widest app selection, a rechargeable remote with a headphone jack, and hands-free voice for the lowest outlay. Buy the Apple TV 4K if you live in Apple's ecosystem, want the smoothest interface, and value the home hub and HomePod surround features. Reviewers rate the Apple TV higher (4.8 vs 4.4), and owners praise its speed and polish, while Roku owners like the neutral, ad-light-enough platform and the remote. Build is solid on both; the Apple TV feels denser and has HDMI 2.1 and 128 GB of storage, while the Roku adds a USB port and Ethernet.

  • Choose the Roku Ultra if you want broad app support, a rechargeable remote with a headphone jack, and Google Assistant, Alexa or Siri voice control.
  • Choose the Apple TV 4K if you own an iPhone, iPad or Mac and want a home hub, HomePod surround sound, and the fastest, cleanest interface.

Prices

  • Roku Ultra 4K Streaming Player: $20.00 at VALEN (last seen Nov 9)
  • Apple TV 4K: $101.99 at Mac of All Trades (last seen Nov 3)
  • Difference: the Roku Ultra 4K Streaming Player is $81.99 cheaper than the Apple TV 4K at the latest prices (Nov 3 and Nov 9)
Roku
Roku Ultra 4K Streaming Player

Roku Ultra 4K Streaming Player

4.4(1,200 ratings)
$20.00at VALENChecked Nov 9
See all prices and details
Visit VALEN
Pros
  • Widest app and free-channel selection
  • Rechargeable Voice Remote Pro with headphone jack
  • Works with Google Assistant, Alexa and Siri
  • Ethernet and USB ports
  • Lower outlay than the Apple TV
Cons
  • Home screen pushes promoted content
  • No built-in storage for apps and games
  • HDMI 2.0b, not 2.1
  • Lower owner rating than the Apple TV
Apple
Apple TV 4K

Apple TV 4K

4.8(473 ratings)
$101.99at Mac of All TradesChecked Nov 3
See all prices and details
Visit Mac of All Trades
Pros
  • Fastest, most polished interface in its class
  • 128 GB storage for apps and games
  • HomeKit and Thread home hub
  • Pairs with four HomePods for surround
  • HDMI 2.1 and Dolby Vision and HDR10+
Cons
  • Siri only; no Alexa or Google Assistant
  • No USB port
  • Best features require other Apple devices
  • Fewer free and niche channels

What separates them

Roku Ultra 4K Streaming PlayerApple TV 4K
App selectionRoku Channel store covers Netflix, Hulu, YouTube and thousands of others, plus free ad-supported channelstvOS covers the major services and Apple's own apps, but fewer niche and free channels
Interface and speedSimple grid, quick, but with more promoted content on the home screenSmooth, consistent tvOS with the A-series chip; reviewers call it the fastest
RemoteVoice Remote Pro with rechargeable battery, headphone jack and a lost-remote buttonSiri Remote with touchpad, click wheel and USB-C charging; no headphone jack
Smart homeWorks with Google Assistant, Alexa and Siri but is not a home hubActs as a HomeKit and Thread home hub and pairs with up to four HomePods
Ports and storageHDMI 2.0b, Ethernet, USB input, no built-in storageHDMI 2.1, Ethernet, 128 GB storage, no USB
HDR and audioDolby Vision, HDR10+, HDR10, HLG; Dolby Atmos, DTS Digital SurroundDolby Vision, HDR10+, HDR10, HLG; Dolby Atmos, Dolby Digital Plus, 5.1
Voice assistantGoogle Assistant, Amazon Alexa and SiriSiri only
Owner satisfaction4.4 out of 5 from 1,200 ratings4.8 out of 5 from 473 ratings

Price history

$149.99$79.99
Nov 2Nov 11
  • Roku Ultra 4K Streaming Player: lowest $79.99 on Nov 2 at PC Richard & Son; $79.99 on Nov 10.
  • Apple TV 4K: lowest $101.99 on Nov 4 at Mac of All Trades; $149.99 on Nov 11.

Prices at every store

Roku Ultra 4K Streaming Player

  • FFGNew

    In stockShips from France · duties may applyReturn policy

    $44.99Checked Nov 9
    Visit FFG
  • MediaMarketNew

    In stockReturn policy

    $74.97Checked Nov 9
    Visit MediaMarket
  • PC Richard & SonNew

    In stock

    $79.99Checked 18 h ago
    Visit PC Richard & Son
  • VALENNew

    Availability unknown

    $20.00Checked Nov 9
    Visit VALEN

Also available at

  • eBayCheck price at eBay
  • WalmartCheck price at Walmart

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All 42 stores and price history →

Apple TV 4K

  • ENFORCEFLIXNew

    In stockReturn policy

    $189.97Checked 53 min ago
    Visit ENFORCEFLIX
  • Mac of All TradesNew

    Availability unknown

    $101.99Checked Nov 3
    Visit Mac of All Trades
  • CityMacNew

    Availability unknown

    $129.00Checked Nov 3
    Visit CityMac
  • Star PromotionNew

    Availability unknownShips from abroad · duties may apply

    $160.00Checked Nov 3
    Visit Star Promotion

Also available at

  • eBayCheck price at eBay

Store links may earn us a commission.

All 36 stores and price history →

Specs compared

SpecRoku Ultra 4K Streaming PlayerApple TV 4K
ConnectivityEthernet, Wi-FiEthernet, Wi-Fi
Supported ServicesHulu, Netflix, YouTubeiTunes
With Remote IncludedYesYes
With Local PlaybackYesYes
HD TypeUltra HD (4K)Ultra HD (4K)
ColorBlackBlack
Assistant SupportGoogle Assistant, Amazon Alexa, SiriSiri
Video Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Hard Drive Built-InNoNo
Wi-FiYesYes
Power SourceAC MainsAC Mains
Wireless CommunicationWi-FiWi-Fi, AirPlay, Bluetooth
Show all 40 specsShow fewer specs
SpecRoku Ultra 4K Streaming PlayerApple TV 4K
Area of UseTVTV
HDMIYesYes
Connection InputsUSBEthernet
ModelRoku Ultra 2024UPC: 829610006888MLFF4LL/A
Ethernet In11
BluetoothYesYes
Depth (")5.03.7
Streaming StandardAirPlayAirPlay
Surround Sound FormatsDolby AC-4, Dolby Atmos, DTS Digital SurroundDolby Atmos, Dolby Digital Plus, Dolby Digital …
HDMI Version

What reviewers say

Roku Ultra 4K Streaming Player

  • 4.4 / 51,200 ratings

Owners rate the Ultra highly, with 4.4 out of 5 from 1,200 ratings. They praise its fast, stable streaming and the rechargeable voice remote, while some complain about the price and occasional app glitches.

What people mention
  • SpeedPraisedOwners say menus and apps load quickly and streaming stays smooth.
  • Picture qualityPraisedReviewers like the 4K, HDR and Dolby Vision output on compatible TVs.
  • RemotePraisedThe Voice Remote Pro's rechargeable battery and finder get frequent praise.
  • PriceMixedSome buyers feel it costs more than they need to spend for streaming.

Apple TV 4K

  • 4.8 / 5473 ratings

Owners rate it very highly, praising speed, picture quality and Apple integration. Complaints center on price and the remote rather than performance.

What people mention
  • SpeedPraisedOwners say menus and app switching feel instant compared with smart TV software.
  • Picture qualityPraisedReviewers praise 4K HDR and Dolby Vision output and clean upscaling of HD content.
  • PriceCriticisedMany say it costs noticeably more than rival streamers that cover the basics.
  • RemoteMixed
Reviews
  • Streaming Stick vs. Ultra: Which Roku Is Right for You? - PCMag editors select and review products independently
  • The Best Media Streaming Devices for 2026 - PCMag editors select and review products independently
  • The best streaming devices for 2026 - Engadget - The best streaming devices for 2026

Questions and answers

Which is better for a household without Apple devices?
The Roku Ultra. It works with any TV and phone, supports Alexa and Google Assistant, and has the broader app store. The Apple TV 4K's best features, like the home hub and HomePod pairing, need Apple gear.
Which has the better picture and sound?
Both handle Dolby Vision, HDR10+ and Dolby Atmos, so picture and sound are close. The Apple TV 4K adds HDMI 2.1 and Enhance Dialogue, and can drive four HomePods for surround. The Roku Ultra adds DTS Digital Surround.
Which remote is better?
The Roku Voice Remote Pro has a rechargeable battery, a headphone jack for private listening and a lost-remote button. The Siri Remote has a touchpad and click wheel and charges over USB-C, but no headphone jack.
Is the Apple TV 4K worth stepping up to?
Yes if you use an iPhone or Mac and want the smoothest interface, a home hub and HomePod surround. If you mainly stream Netflix, Hulu and YouTube, the Roku Ultra covers that with a better remote.
Which lasts longer?
Both are solid, fanless boxes with no moving parts. The Apple TV 4K's faster chip and 128 GB storage should stay responsive longer as apps grow; the Roku Ultra's simpler hardware is easy to replace and its remote battery is rechargeable.
Can either play local media files?
Both support local playback. The Roku Ultra has a USB port for drives, and the Apple TV 4K plays files through apps and its 128 GB storage; it has no USB port.

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Buying guides that pick them

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2.0b
2.1
HDRHDR 10+, HDR10, Dolby Vision, HLGHDR 10+, HDR10, Dolby Vision, HLG
Height (")1.01.2
FeaturesRemote ControlRemote Control
No. of HDMI Out (pcs)11
Built-in SSDNoNo
Audio File FormatsWAV, MP3, WMA, ALAC, AAC, PCM, FLAC, MP4MP3, AAC, WAV (PCM), AIFF, FLAC, MP4, Apple Los…
Supported Video FeatureHDRHDR
Width (")4.93.7
Wi-Fi StandardWi-Fi 5 (802.11ac)Wi-Fi 6 (802.11ax)
With Bluetooth Device SupportYes—
size1—
Wi-Fi Dual Band5.0 GHz, 2.4 GHz—
USB In1—
Capacity—128 GB
Internal Storage Space (GB)—128
Operating System—tvOS
Bluetooth Version—5.0
Streamers—Apple+
The Siri Remote is liked for voice control but called small and easy to misplace.