IGK Permanent Color Kit Brown Black vs Madison Reed Radiant Hair Color Tuscany

Both are permanent, ammonia-free brown kits with gray coverage and a full set of accessories. Madison Reed is the safer default: a cream formula, dermatologist testing, 100% gray coverage claim, and a large review base around 4.1 out of 5. IGK is the pick for people who want a fragrance-free kit and a breakage-focused pitch, but its color range is narrow and its shade is a dark brown-black rather than a medium brown.

• Choose the IGK Permanent Color Kit if you want a fragrance-free, vegan dark brown-black and your priority is reduced breakage on already colored hair.
• Choose the Madison Reed Radiant kit if you want a medium golden brown with a strong gray-coverage claim, a cream formula, and a kit that includes color-protecting shampoo and conditioner.