Madison Reed Radiant Hair Color Tuscany vs L'Oréal Paris Superior Preference Hair Color

Both are permanent, ammonia-free kits with full gray coverage. Madison Reed Tuscany is a cream formula built around keratin, argan oil and ginseng, with a fuller kit and a large base of owner ratings behind it. L'Oréal Superior Preference is an oil-in-gel that resists dripping, processes faster and claims up to 9 weeks of fade-defying color. Pick Madison Reed for a gentler-feeling cream and a more complete kit; pick L'Oréal for speed, shine and a wider shade range.

• Choose the Madison Reed Radiant kit if you want a cream color with conditioning oils and a kit that includes barrier cream, cleansing wipe and a full shampoo and conditioner set.
• Choose the L'Oréal Superior Preference kit if you want a fast, no-drip oil-in-gel application and a shine-focused conditioner with a UV filter.