Madison Reed Radiant Hair Color Tuscany vs Revlon ColorSilk

Both are permanent, ammonia-free cream colors with 100% gray coverage, so the choice comes down to shade range and conditioning claims. Revlon ColorSilk wins on range and value: 48 shades, a Bond Repair Complex with vegan keratin, and a much larger rating base of 4.6 from over 54,000 ratings. Madison Reed Tuscany is a single medium golden brown built around keratin, argan oil and ginseng, made in Italy, and comes with a fuller kit including barrier cream, cleansing wipe and travel-size protecting shampoo and conditioner. Owners praise Madison Reed's multi-tonal, natural result and gentle feel; some report the golden tone running warm and fading faster than expected.

• Choose the Madison Reed Radiant kit if you want a warm medium golden brown with a complete salon-style kit and a formula built around argan oil and keratin.
• Choose the Revlon ColorSilk if you want a huge shade range, a bond-repair formula and the most-reviewed at-home color.