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LG B6E Series OLED 4K Smart TV vs Samsung S90H OLED 4K TV (65")

The Samsung S90H is the stronger pick for most shoppers: a bigger 65-inch panel, a 165Hz refresh rate, a glare-free coating and 40W 2.1-channel sound. The LG B6E is the better fit for a smaller, darker room, and it is the only one of the two with Dolby Vision and Dolby Atmos. Both are OLED, so you get perfect blacks and wide viewing angles either way. Owners rate both highly, with the Samsung drawing far more ratings.

  • Choose the LG B6E if your room is dark and you want Dolby Vision and Dolby Atmos support at 55 inches.
  • Choose the Samsung S90H if you want the larger 65-inch screen, a glare-free panel for bright rooms and the faster 165Hz refresh rate for gaming.

Prices

  • LG B6E Series OLED 4K Smart TV: $669.99 at ZEXRI (last seen Oct 29)
  • Samsung S90H OLED 4K TV (65"): $1,397.99 at Abt Electronics (checked today)
  • Difference: the LG B6E Series OLED 4K Smart TV is $728.00 cheaper than the Samsung S90H OLED 4K TV (65") at the latest prices (Oct 29 and Nov 10)
LG
LG 55" Class B6E Series OLED AI 4K Smart webOS TV

LG B6E Series OLED 4K Smart TV

LG 55" Class B6E Series OLED AI 4K Smart webOS TV

4.8(116 ratings)
$669.99at ZEXRIChecked Oct 29
See all prices and details
Visit ZEXRI
Pros
  • Dolby Vision and Dolby Atmos support
  • Strong gaming set: G-Sync, FreeSync Premium, 0.1ms response
  • webOS is fast and has a wide app selection
  • α8 AI Processor 4K Gen3 upscaling
Cons
  • Smaller 55-inch screen
  • No glare-free coating
  • Standard speakers, no 2.1 channel array
  • 120Hz tops out below the Samsung
Samsung
Samsung 65” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV

Samsung S90H OLED 4K TV (65")

Samsung 65” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV

4.9(866 ratings)
$1,397.99at Abt ElectronicsChecked 5 h ago
See all prices and details
Visit Abt Electronics

Store links may earn us a commission. Price via Klarna.

Pros
  • Larger 65-inch OLED panel
  • Glare-free screen handles bright rooms
  • 165Hz refresh rate with VRR
  • 40W 2.1-channel speakers with object tracking
  • Wi-Fi 6E and Bluetooth 5.3
Cons
  • No Dolby Vision
  • No Dolby Atmos decoding listed
  • Heavy at 175 lb, so plan the wall mount

What separates them

LG B6E Series OLED 4K Smart TVSamsung S90H OLED 4K TV (65")
Screen size55 inches65 inches
Refresh rate120 Hz165 Hz with Motion Xcelerator
HDR formatsDolby Vision, HDR10, HLGHDR10, HDR10+, HLG, no Dolby Vision
Anti-glareStandard glossy OLED panelGlare-free screen coating
Built-in audioDolby Atmos decoding, standard speakers2.1-channel, 40W with object tracking sound
Gaming features120Hz, G-Sync, FreeSync Premium, 0.1ms response165Hz, VRR support
WirelessWi-Fi, BluetoothWi-Fi 6E, Bluetooth 5.3
Smart platformwebOS with Google Gemini built inTizen with Samsung Vision AI

Price history

$1,514.99$669.99
Oct 27Nov 10
  • LG B6E Series OLED 4K Smart TV: lowest $669.99 on Oct 29 at ZEXRI; $799.99 on Nov 10.
  • Samsung S90H OLED 4K TV (65"): lowest $1,397.99 on Nov 5 at Best Buy; $1,397.99 on Nov 10.

Prices at every store

LG B6E Series OLED 4K Smart TV

  • Best BuyNew

    In stock

    $799.99Free shippingChecked 5 h ago
    Visit Best Buy
  • Best BuyNew

    In stock

    $799.99Free shippingChecked 5 h ago
    Visit Best Buy
  • Enervee NYNew

    In stock

    $799.99Free shippingChecked 11 h ago
    Visit Enervee NY
  • ZEXRINew

    Availability unknown

    $669.99Checked Oct 29
    Visit ZEXRI

Store links may earn us a commission. Some prices via Klarna.

All 7 stores and price history →

Samsung S90H OLED 4K TV (65")

  • Best BuyNew

    In stock

    $1,397.99Free shippingChecked 5 h ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $1,397.99Free shippingChecked 5 h ago
    Visit Abt Electronics
  • NeweggNew

    In stock

    $1,397.99Free shippingChecked 5 h ago
    Visit Newegg
  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $1,397.99Free shippingChecked 5 h ago
    Visit Walmart

Also available at

  • World Wide StereoCheck price at World Wide Stereo
  • ThinkEDUCheck price at ThinkEDU
  • CuracaoCheck price at Curacao

Store links may earn us a commission. Some prices via Klarna.

All 18 stores and price history →

Specs compared

SpecLG B6E Series OLED 4K Smart TVSamsung S90H OLED 4K TV (65")
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackGray
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
HDRYesYes
Refresh Rate120 Hz165 Hz Refresh Rate, Motion Xcelerator 165Hz
ConnectivityBluetooth, Wi-Fi, USBBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+Netflix, Prime Video, YouTube, Disney+
Width42.1 in wide56.9 in wide
Show all 40 specsShow fewer specs
SpecLG B6E Series OLED 4K Smart TVSamsung S90H OLED 4K TV (65")
Screen Size55 inches65 in
Depth1.8 in deep1.6 in deep
Weight51.4 lb, 53.8 lb175 lb
Screen Size Class55 inches—
High Dynamic Range (HDR)true—
High Dynamic Range FormatDolby Vision, HDR 10, Hybrid Log-Gamma (HLG)—
OLED TechnologyStandard OLED—
Motion Enhancement TechnologyOLED Motion—
Smart PlatformwebOS—

What reviewers say

LG B6E Series OLED 4K Smart TV

  • 4.8 / 5116 ratings

Rated 4.8 out of 5 from 116 ratings, the B6E is well received. Owners focus on picture quality and gaming features rather than smart-platform extras.

What people mention
  • Picture qualityPraisedOwners praise the deep blacks and contrast that OLED provides.
  • GamingPraisedThe 120Hz panel with VRR support is called smooth for console gaming.
  • BrightnessCriticisedSome say the screen struggles in bright, sunlit rooms.
  • Burn-inMixedBuyers mention image retention as a concern with static logos and tickers.

Samsung S90H OLED 4K TV (65")

  • 4.9 / 5866 ratings

Owners rate the S90H very highly, at 4.9 out of 5 from 866 ratings. Praise centers on the glare-free screen, deep blacks and smooth gaming motion. Complaints are fewer and mostly about HDR format support and setup.

What people mention
  • Glare handlingPraisedOwners say the glare-free coating keeps window and lamp reflections from washing out the picture.
  • Picture qualityPraisedReviewers highlight deep blacks, strong contrast and vivid color on OLED.
  • Gaming motionPraisedThe 165Hz refresh and VRR are called out for smooth, tear-free play.
  • HDR formatsCriticised

Questions and answers

Which is better for a bright living room?
The Samsung S90H. Its glare-free coating cuts reflections that a standard OLED panel like the LG B6E shows in a sunlit room.
Which is better for gaming?
The Samsung has the higher 165Hz refresh rate. The LG B6E counters with certified G-Sync and FreeSync Premium plus a 0.1ms response time, so it is the safer pick for PC and console VRR setups.
Does the Samsung support Dolby Vision?
No. It handles HDR10, HDR10+ and HLG. The LG B6E supports Dolby Vision, which matters if your streaming library leans on it.
Is the step up to 65 inches worth it?
If your seating is more than about 8 feet back, yes. The extra 10 inches fills the wall better and the Samsung adds the glare-free panel and faster refresh on top.
Which has better sound out of the box?
The Samsung, with 2.1 channels and 40W plus object tracking sound. The LG B6E decodes Dolby Atmos but its built-in speakers are more basic.
Which lasts longer?
Both are OLED panels with similar lifespans. Neither brand publishes a rated panel life, so treat them as equal and rely on the warranty.

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Buying guides that pick them

  • Best OLED TVs under $1,500
  • Best OLED TVs under $1500
  • Best OLED TVs under $1,500 for living rooms
  • Best LG OLED TVs under $1,000
  • Best OLED TVs under $1,500 for movies
Featured Streaming Services
Netflix, HBO Max, Disney+, YouTube, Prime Video…
—
Number of HDMI Inputs (Total)4—
TV Tuner TypeATSC, Clear QAM—
Works WithGoogle Home, Apple Home—
Voice Assistant Built-inNo—
BrandLG—
Model NumberOLED55B6EUA—
SeriesOLED - B6E series—
Model Year2026—
Product Height With Stand30.6 inches—
Product Width48.35 inches—
Product Depth With Stand8.6 inches—
Product Height Without Stand27.9 inches—
Product Depth Without Stand1.8 inches—
Stand Width42.1 inches—
Panel type—OLED
HDR formats—HDR10, HDR10+, HLG
Speaker system—2.1 channel
Total output power—40 watt
Some owners miss Dolby Vision and note HDR10+ content is limited.
  • Best OLED TVs under $1,500 for a living room
  • Best OLED TVs around 60 inches