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LG B6E Series OLED 4K Smart TV vs Roku Pro Series OLED TV

Buy the LG B6E if picture quality matters most: it is a true OLED with per-pixel contrast, four HDMI ports and Dolby Vision. Buy the Roku Pro Series if you want the bigger 65-inch screen for less money. The LG is $799.99 at Best Buy as of November 7, 2026, and has sold as low as $669.99 on October 29, 2026. The Roku was cited at $748.95 at Macy's.

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LG
LG 55" Class B6E Series OLED AI 4K Smart webOS TV

LG B6E Series OLED 4K Smart TV

LG 55" Class B6E Series OLED AI 4K Smart webOS TV

4.8(116 ratings)
$799.99at Best BuyObserved at 10:01 AM
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Choose the LG B6E if you want true OLED contrast, four HDMI inputs and Dolby Vision in a 55-inch set.

Pros
  • True OLED contrast with Perfect Black and wide viewing angles
  • Four HDMI ports, enough for a console, soundbar and two streamers
  • Dolby Vision and Dolby Atmos support
  • G-Sync and FreeSync Premium for gaming at 120 Hz
  • Price fell to $669.99 on October 29, 2026
Cons
  • 55 inches is smaller than the Roku's 65
  • $799.99 is about $51 more than the Roku's cited price
  • OLED panels can dim over many years of static content
  • No voice assistant built into the TV itself
Roku
Roku Pro Series OLED TV

Roku Pro Series OLED TV

See all prices and details

Choose the Roku Pro Series if a 65-inch screen and the simple Roku interface matter more to you than OLED black levels.

Pros
  • 65-inch screen for $748.95 at Macy's
  • Fast, snappy Roku interface that reviewers praise
  • 120 Hz refresh rate for sports and games
  • Easy setup, per reviewers
Cons
  • QLED, not OLED, so black levels and contrast trail the LG
  • Only 2 HDMI ports
  • Processing is less advanced than LG's, per reviews
  • Sound system is weaker than previous LCD models, per reviews

What separates them

LG B6E Series OLED 4K Smart TVRoku Pro Series OLED TV
Panel technologyOLED with 8.3 million self-lit pixelsQLED (LCD with quantum dots), not OLED
Screen size55 inches65 inches
Price$799.99 at Best Buy as of November 7, 2026$748.95 at Macy's
HDMI inputs42
HDR formatsDolby Vision, HDR10, HLGHDR supported, formats not specified
Smart platformwebOS with Google Gemini built inRoku OS
Gaming features120 Hz, G-Sync, FreeSync Premium, 0.1ms response120 Hz
Processorα8 AI Processor 4K Gen3Less advanced than LG or Samsung, per reviews

Price history

$799.99$669.99
Oct 27Nov 7
  • LG B6E Series OLED 4K Smart TV: lowest $669.99 on Oct 29 at ZEXRI; $799.99 on Nov 7.
  • Roku Pro Series OLED TV: lowest $748.95 on Oct 27.

Prices at every store

LG B6E Series OLED 4K Smart TV

  • Best BuyNew

    In stock

    $799.99Free shippingObserved at 10:01 AM
    Visit Best Buy
  • Enervee NYNew

    In stock

    $799.99Free shippingObserved at 1:25 AM
    Visit Enervee NY

Also available at

  • eBayCheck price at eBay
  • BJ's Wholesale ClubCheck price at BJ's Wholesale Club
  • ZEXRICheck price at ZEXRI

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Roku Pro Series OLED TV

No priced offers right now.

Prices and history →

Specs compared

SpecLG B6E Series OLED 4K Smart TVRoku Pro Series OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDQLED
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
HDRYesYes
Refresh Rate120 Hz120 Hz
ConnectivityBluetooth, Wi-Fi, USBBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+Hulu, Netflix, Prime Video, Spotify, Disney+, R…
Width42.1 in wide64.6 in wide
Show all 37 specsShow fewer specs
SpecLG B6E Series OLED 4K Smart TVRoku Pro Series OLED TV
Screen Size55 inches65 inches
Depth1.8 in deep1.9 in deep
Screen Size Class55 inches—
High Dynamic Range (HDR)true—
High Dynamic Range FormatDolby Vision, HDR 10, Hybrid Log-Gamma (HLG)—
OLED TechnologyStandard OLED—
Motion Enhancement TechnologyOLED Motion—
Smart PlatformwebOS—
Featured Streaming ServicesNetflix, HBO Max, Disney+, YouTube, Prime Video…—

What reviewers say

LG B6E Series OLED 4K Smart TV

  • 4.8 / 5116 ratings

Rated 4.8 out of 5 from 116 ratings, the B6E is well received. Owners focus on picture quality and gaming features rather than smart-platform extras.

What people mention
  • Picture qualityPraisedOwners praise the deep blacks and contrast that OLED provides.
  • GamingPraisedThe 120Hz panel with VRR support is called smooth for console gaming.
  • BrightnessCriticisedSome say the screen struggles in bright, sunlit rooms.
  • Burn-inMixedBuyers mention image retention as a concern with static logos and tickers.

Roku Pro Series OLED TV

Reviewers praise the vivid picture, fast interface and easy setup. One professional review notes the older Pro Series LCD outshines it in a few key areas.

What people mention
  • Picture qualityPraisedReviewers call the picture vivid and crisp, with colors that pop.
  • Interface speedPraisedOwners and reviewers say the Roku system and input response feel fast and snappy.
  • SetupPraisedReviewers describe setup as easy.
  • HDMI portsCriticisedOnly 2 HDMI ports limits how many devices can be connected.
Reviews
  • Roku Pro Series OLED TV Review: Great for Gamers, but Not the Best Roku TV - CNET

Questions and answers

Is the Roku Pro Series OLED actually OLED?
No. The listed specs say QLED, which is an LCD panel with quantum dots. The LG B6E is the true OLED of the two.
Which has better picture quality?
The LG B6E. Per-pixel OLED lighting gives it deeper blacks and better contrast, and it adds Dolby Vision, which the Roku listing does not specify.
Which is better for gaming?
The LG B6E. Both run at 120 Hz, but the LG adds G-Sync, FreeSync Premium and a 0.1ms response time, plus four HDMI ports instead of two.
Is the bigger Roku worth it over the LG?
If you sit far from the TV, yes: 65 inches is a real step up from 55, and $748.95 at Macy's is less than the LG's $799.99 at Best Buy as of November 7, 2026. If you watch in a dark room, the LG's contrast is the bigger gain.
Which has more HDMI ports?
The LG B6E has four. The Roku Pro Series has two, which can be tight with a console, soundbar and streamer.
Did the LG price drop recently?
Yes. It hit $669.99 on October 29, 2026, its lowest daily price since tracking began on October 27, 2026, before returning to $799.99.

More comparisons

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Buying guides that pick them

  • Best OLED TVs under $1500
  • Best LG OLED TVs under $1,000
  • Best OLED TVs under $1,500 for movies
Number of HDMI Inputs (Total)4—
TV Tuner TypeATSC, Clear QAM—
Works WithGoogle Home, Apple Home—
Voice Assistant Built-inNo—
BrandLG—
Model NumberOLED55B6EUA—
SeriesOLED - B6E series—
Model Year2026—
Product Height With Stand30.6 inches—
Product Width48.35 inches—
Product Depth With Stand8.6 inches—
Product Height Without Stand27.9 inches—
Product Depth Without Stand1.8 inches—
Stand Width42.1 inches—
Weight51.4 lb, 53.8 lb—
HDMI Ports—2 HDMI ports