Black FridayDealsBuying guidesBrandsStoresTermsPrivacydeal.ai apps

© Deal.ai Inc.

Deal.ai › Compare

LG C5 vs Samsung S90H 4K OLED Vision AI Smart TV

Both are 42-inch 4K OLEDs with 4.8-star ratings, so the choice comes down to gaming, brightness and price. The Samsung S90H is cheaper right now: $897.99 at Abt Electronics & Appliances as of November 5, 2026, versus $949.95 for the LG C5 at B&H Photo-Video-Audio. Buy the LG C5 for 144Hz PC gaming and Dolby Vision; buy the S90H for its Glare Free coating and lower price.

Today the LG C5 costs $448.04 less at its best price.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

LG
LG C5

LG C5

4.8· 18,000 ratings
$949.95at B&H Photo-Video-AudioObserved at 8:23 AM
Visit store

Choose the LG C5 if you game on a PC at up to 144Hz, want Dolby Vision and four HDMI 2.1 ports, and will pay about $52 more.

Pros
  • 144Hz VRR with G-Sync and FreeSync Premium suits PC gaming
  • Dolby Vision plus Dolby Atmos and FILMMAKER MODE
  • Four HDMI 2.1 ports
  • Large review base: 18,000 ratings at 4.8 stars
  • Dropped to $781.60 on November 2, 2026, so deals appear
Cons
  • Costs about $52 more than the S90H at current best prices
  • Own listing notes it is less bright and colorful than some rival OLEDs
  • 42-inch size limits it to small rooms or desks
Samsung
Samsung S90H 4K OLED Vision AI Smart TV

Samsung S90H 4K OLED Vision AI Smart TV

4.8· 1,400 ratings
$1,397.99at Abt Electronics & AppliancesObserved at 8:25 AM
Visit store

Choose the Samsung S90H if your room has windows or bright lights, you want the lower price, and 120Hz console gaming is enough.

Pros
  • Cheaper: $897.99 versus $949.95 as of November 5, 2026
  • Glare Free coating handles bright rooms better
  • Up to 165Hz with Motion Xcelerator
  • Built-in Google Assistant and Amazon Alexa
  • Sizes run from 42 to 83 inches
Cons
  • No Dolby Vision listed
  • 120Hz native panel versus 144Hz on the C5
  • Only 1,400 ratings, far fewer than the C5

What separates them

LG C5Samsung S90H 4K OLED Vision AI Smart TV
Price (42-inch, new)$949.95 at B&H Photo-Video-Audio as of November 5, 2026$897.99 at Abt Electronics & Appliances as of November 5, 2026
Peak refresh rate144Hz (120Hz native, VRR to 144Hz for PC)120Hz, up to 165Hz with Motion Xcelerator
HDR formatsDolby Vision, Dolby Atmos, FILMMAKER MODEOLED HDR and Dolby Atmos; no Dolby Vision listed
Anti-glareAnti-glare coatingGlare Free coating
ProcessorAlpha 9 Gen8 AI Processor with AI Picture ProNQ4 AI Gen3 Processor with 128 neural networks
Smart platformwebOS 25 with over 350 free LG ChannelsTizen with Google Assistant and Amazon Alexa support
Variable refresh techNVIDIA G-Sync and AMD FreeSync PremiumNVIDIA G-Sync compatible, VRR
Ratings volume4.8 out of 5 from 18,000 ratings4.8 out of 5 from 1,400 ratings

Price history

$1,499.99$781.60
Oct 27Nov 5
  • LG C5: lowest $781.60 on Nov 2 at Walmart; $949.95 on Nov 5.
  • Samsung S90H 4K OLED Vision AI Smart TV: lowest $849.00 on Nov 4 at Greentoe; $897.99 on Nov 5.

Prices at every store

LG C5

  • B&H Photo-Video-AudioNew

    In stock

    $949.95Observed at 8:23 AM
    Visit store
  • WalmartNew

    In stock

    $959.95Observed at 8:23 AM
    Visit store
  • Best BuyNew

    In stock

    $1,299.99Observed at 8:23 AM
    Visit store
  • CrutchfieldNew

    In stock

    $1,299.99Observed at 8:23 AM
    Visit store

Also available at

  • Good Vibes SoundCheck price at Good Vibes Sound
  • eBayCheck price at eBay
  • neweggbusiness.comCheck price at neweggbusiness.com
All 6 stores and price history →

Samsung S90H 4K OLED Vision AI Smart TV

  • PC Richard & SonNew

    In stock

    $1,397.99Observed at 8:25 AM
    Visit store
  • B&H Photo-Video-AudioNew

    In stock

    $1,397.99Observed at 8:25 AM
    Visit store
  • ABC WarehouseNew

    In stock

    $1,397.99Observed at 8:25 AM
    Visit store
  • Abt Electronics & AppliancesNew

    In stock

    $1,397.99Observed at 8:25 AM
    Visit store

Also available at

  • Macy'sCheck price at Macy's
  • WalmartCheck price at Walmart
  • The Big Screen StoreCheck price at The Big Screen Store

Specs compared

SpecLG C5Samsung S90H 4K OLED Vision AI Smart TV
Display TypeOLEDOLED
Resolution4K3840 x 2160
HDTV Format4K UHD4K
Refresh Rate144Hz120 Hz
Anti-GlareYesYes
HDMI Ports44 HDMI ports
CEC EnabledYesYes
colorBlackBlack
High DefinitionYesYes
Screen FormFlatFlat
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa
HDRYesYes
Show all 40 specsShow fewer specs
SpecLG C5Samsung S90H 4K OLED Vision AI Smart TV
ConnectivityBluetooth, Wi-Fi, IrDA, HDMIBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+Netflix, YouTube, Disney+
Width73.8 in wide36.8 in wide
Screen Size77 inches42 inches
Depth1.9 in deep1.6 in deep
Network FunctionalitySmart TV, Streaming—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—

What reviewers say

LG C5

Owners rate the C5 highly, at 4.8 out of 5 from about 18,000 ratings, with most praise going to picture quality and gaming features. The main complaint is brightness and color punch next to brighter OLED competitors.

Pros
  • Deep blacks and strong contrast for films
  • Smooth 144Hz gaming with low lag
  • Simple webOS interface and plenty of free channels
  • Slim design and narrow bezel
Cons
  • Peak brightness trails some rival OLEDs
  • Color volume is not as rich as QD-OLED sets
  • Glare in bright rooms
  • Burn-in worries for heavy news or sports viewing

Samsung S90H 4K OLED Vision AI Smart TV

With 4.8 out of 5 from 1,400 ratings, owners rate the S90H highly, and the Glare Free coating is the feature most often singled out for bright rooms.

Pros
  • Deep blacks and strong contrast typical of OLED
  • Glare Free coating handles windows and lamps well
  • Clean motion for sports and games
  • Setup and Tizen smart interface are easy
Cons
  • Not as bright as high-end LCDs in very sunny rooms
  • Sound is fine but a soundbar helps for movies
  • Premium price at larger sizes
Reviews
  • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearch
  • 65-inch LG C5 OLED TV is now cheaper than entry-level B5 OLED at less than $1,000 - Deal | 65-inch LG C5 OLED TV is now cheaper than entry-l
  • Best 75-Inch (and up) TVs
  • The Best 75-Inch (and Up) TVs for 2026
  • The best Prime Day deals on LG, Samsung, and more 4K TVs - Skip to main content
  • The Best 65-Inch TVs for 2026

Questions and answers

Which is better for gaming, the LG C5 or Samsung S90H?
The LG C5 edges it for PC gaming with 144Hz VRR, G-Sync and FreeSync Premium plus four HDMI 2.1 ports. The S90H reaches up to 165Hz with Motion Xcelerator and is fine for consoles at 120Hz.
Is the Samsung S90H worth saving about $52 over the LG C5?
Yes if your room is bright, since the Glare Free coating cuts reflections and the price is lower. Skip the saving if you want Dolby Vision or 144Hz PC gaming.
Which handles a bright room better?
The S90H, which adds Glare Free coating to the S90 series for the first time. The C5 has anti-glare treatment but its own listing says it is less bright than some competing OLEDs.
Do both support Dolby Vision?
No. The LG C5 supports Dolby Vision, Dolby Atmos and FILMMAKER MODE. The S90H lists OLED HDR and Dolby Atmos but no Dolby Vision.
How have prices moved recently?
The C5 ranged from $781.60 on November 2 to $1,499.99 on October 29, 2026. The S90H ranged from $849.00 on November 4 to $997.99 on October 28, 2026.
Which has more owner reviews?
The LG C5, with 18,000 ratings at 4.8 out of 5. The Samsung S90H has 1,400 ratings, also at 4.8.

More comparisons

  • LG G5 vs LG C5
  • LG C5 vs Samsung 65-inch OLED 4K Vision AI Smart TV
  • LG C5 vs LG OLED evo C4 55-inch 4K Smart TV
  • LG C5 vs Samsung 55" Class 4K OLED TV, Samsung Vision AI Smart TV, S95F 2025
  • LG C5 vs SAMSUNG 65-Inch Class OLED 4K S90D Series HDR+ Smart TV
  • LG C5 vs LG OLED C6
  • LG C5 vs Samsung S90H OLED 4K Smart TV 65" (2026)
  • LG C5 vs LG 65" OLED EVO 4K AI SMART TV

Buying guides that pick them

  • Best OLED TVs under $1,500
  • Best OLED TVs under $1500
  • Best OLED TVs
  • Best 65-inch smart TVs
  • Best 65-inch TVs under $1,000
  • Best 65-inch OLED TVs under $1,000
  • Best OLED TVs under $400
  • Best 65-inch OLED TVs under $500
All 9 stores and price history →
Max Resolution V-SyncVRR—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Image Contrast RatioNear-infinite—
Viewing AngleWide—
Menu LanguageSpanish, English, French—
Color TemperatureYes—
Smart TVYes—
Internet Streaming ServicesNetflix, Disney+—
Network ConnectivityEthernet—
Video InterfaceHDMI—
PC InterfaceHDMI—
Expansion SlotsCommon Interface (CI) slot—
Display size options42in, 48in, 55in, 65in, 77in, 83in—
Screen technology4K W-OLED—
HDR formatsDolby Vision IQ, HDR10, HLG—
Gaming features144Hz, ALLM, FreeSync, G-Sync—
Operating systemWebOS—
Ports and connections4x HDMI 2.1, 3x USB, Wi-Fi 5, Ethernet—