Philips 75-Inch 4K Google Smart TV vs Insignia 75-Inch 4K Fire TV

Both are 75-inch 4K LED sets at 60 Hz, so the picture basics are close. The Philips runs Google TV with Google Assistant and Dolby Digital sound; the Insignia runs Fire TV with Alexa and DTS Studio Sound. The Philips lists a 178-degree viewing angle and HDR10, which suits a wide living room; the Insignia's listed specs are thinner and its own page mixes in 50-inch and 4:3 details, so confirm the exact panel before buying. Buy the Philips for Google households and the Insignia for Alexa and Fire TV users.

• Choose the Philips if you want Google TV, Google Assistant and Dolby Digital sound in one set.
• Choose the Insignia if your home already runs on Alexa and Fire TV.