Samsung 75" Crystal UHD U7900F 4K TV vs Insignia 75-Inch 4K Fire TV

Buy the Samsung U7900F if you want the more polished picture processing, Samsung's Tizen smart platform and a brand with a long TV track record. Buy the Insignia Fire TV if you want three HDMI ports, built-in Alexa voice control and Fire TV's app-first interface. Both are 75-inch 4K LED sets at 60Hz with HDR, so the gap is in software, ports and brand support rather than panel class. Owners of budget Samsung sets praise the interface and tuner; Insignia owners tend to accept weaker processing in exchange for the Fire TV experience.

• Choose the Samsung U7900F if you want Samsung's Tizen platform, Crystal UHD processing and a set from a company that has built TVs for decades.
• Choose the Insignia Fire TV if built-in Alexa, the Fire TV app ecosystem and an extra HDMI port matter more to you than brand pedigree.