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Amazon Fire TV Stick 4K Max vs Roku Ultra 4K Streaming Player

Buy the Fire TV Stick 4K Max if you want the fastest, cheapest-feeling way to add 4K Dolby Vision to a TV and you already use Alexa. Buy the Roku Ultra if you want a wired Ethernet connection, a rechargeable remote you can find by voice, and the calmer Roku interface. The Fire Stick is quicker to load apps and has more storage; the Roku is the more stable, living-room-friendly box with a longer track record.

  • Choose the Fire TV Stick 4K Max if you want a fast, compact 4K stick with Dolby Vision, Wi-Fi 6E and Alexa built into the remote.
  • Choose the Roku Ultra if you want Ethernet, a rechargeable Voice Remote Pro and a simpler interface that works with Alexa, Google Assistant and Siri.

Prices

  • Amazon Fire TV Stick 4K Max: $30.99 at Shiloh Outfitters (last seen Nov 5)
  • Roku Ultra 4K Streaming Player: $20.00 at VALEN (last seen Nov 9)
  • Difference: the Roku Ultra 4K Streaming Player is $10.99 cheaper than the Amazon Fire TV Stick 4K Max at the latest prices (Nov 5 and Nov 9)
Amazon
Amazon Fire TV Stick 4K Max

Amazon Fire TV Stick 4K Max

4.6(177 ratings)
$30.99at Shiloh OutfittersChecked Nov 5
See all prices and details
Visit Shiloh Outfitters
Pros
  • Fast quad-core chip loads apps almost instantly
  • Dolby Vision, HDR10+ and Dolby Atmos support
  • Wi-Fi 6E for less congested 4K streaming
  • 16 GB storage, double other Fire Sticks
  • Ambient Experience art mode
Cons
  • Interface is crowded with promoted content
  • Alexa is the only voice assistant
  • No Ethernet port
  • Some owners report HDMI/AVR handshake errors
Roku
Roku Ultra 4K Streaming Player

Roku Ultra 4K Streaming Player

4.4(1,200 ratings)
$20.00at VALENChecked Nov 9
See all prices and details
Visit VALEN
Pros
  • Ethernet port for rock-solid streaming
  • Rechargeable Voice Remote Pro with finder
  • Works with Alexa, Google Assistant and Siri
  • Cleaner Roku interface with fewer ads
  • Supports DTS Digital Surround as well as Atmos
Cons
  • No Wi-Fi 6E
  • Less internal storage than the Fire Stick
  • Box needs shelf space and a power outlet
  • Fewer gaming and ambient extras

What separates them

Amazon Fire TV Stick 4K MaxRoku Ultra 4K Streaming Player
Form factorHDMI dongle that hangs from the TV portSet-top box with a short HDMI cable
Wired networkingWi-Fi onlyEthernet port for a stable wired connection
Wi-FiWi-Fi 6E supportWi-Fi, no 6E
RemoteVoice remote with Alexa, IR and dedicated channel buttons, uses batteriesVoice Remote Pro with rechargeable battery and lost-remote finder
InterfaceFireOS, heavily promoted, busier home screenRoku OS, neutral layout with fewer ads
Storage16 GB internalLess internal storage for apps and games
Voice assistantsAlexa onlyAlexa, Google Assistant and Siri
Audio formatsDolby Atmos and Dolby Digital PlusDolby Atmos, Dolby AC-4 and DTS Digital Surround

Price history

$79.99$29.99
Nov 2Nov 11
  • Amazon Fire TV Stick 4K Max: lowest $29.99 on Nov 5; $59.99 on Nov 11.
  • Roku Ultra 4K Streaming Player: lowest $79.99 on Nov 2 at PC Richard & Son; $79.99 on Nov 10.

Prices at every store

Amazon Fire TV Stick 4K Max

  • Shiloh OutfittersNew

    Availability unknown

    $30.99Checked Nov 5
    Visit Shiloh Outfitters
  • Swede Things in AmericaNew

    Availability unknown

    $33.99Checked Nov 5
    Visit Swede Things in America
  • Fun SquiddecorNew

    Availability unknown

    $33.99Checked Nov 5
    Visit Fun Squiddecor
  • Zayda's Toy EmporiumNew

    Availability unknown

    $33.99Checked Nov 5
    Visit Zayda's Toy Emporium

Also available at

  • eBayCheck price at eBay
  • uShopMallCheck price at uShopMall

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All 42 stores and price history →

Roku Ultra 4K Streaming Player

  • FFGNew

    In stockShips from France · duties may applyReturn policy

    $44.99Checked Nov 9
    Visit FFG
  • MediaMarketNew

    In stockReturn policy

    $74.97Checked Nov 9
    Visit MediaMarket
  • PC Richard & SonNew

    In stock

    $79.99Checked 18 h ago
    Visit PC Richard & Son
  • VALENNew

    Availability unknown

    $20.00Checked Nov 9
    Visit VALEN

Also available at

  • eBayCheck price at eBay
  • WalmartCheck price at Walmart

Store links may earn us a commission.

All 42 stores and price history →

Specs compared

SpecAmazon Fire TV Stick 4K MaxRoku Ultra 4K Streaming Player
ConnectivityWi-FiEthernet, Wi-Fi
Supported ServicesNetflix, YouTubeHulu, Netflix, YouTube
With Remote IncludedYesYes
HD TypeUltra HD (4K)Ultra HD (4K)
ColorBlackBlack
Assistant SupportAmazon AlexaGoogle Assistant, Amazon Alexa, Siri
BluetoothYesYes
Power SourceAC MainsAC Mains
Area of UseTV, MusicTV
Streaming StandardSpotify ConnectAirPlay
Depth (")0.65.0
Surround Sound FormatsDolby Atmos, Dolby Digital PlusDolby AC-4, Dolby Atmos, DTS Digital Surround
Show all 40 specsShow fewer specs
SpecAmazon Fire TV Stick 4K MaxRoku Ultra 4K Streaming Player
Video Resolution3840x2160 (4K Ultra HD), 1920x1080 (Full HD), 1…3840x2160 (4K Ultra HD)
Hard Drive Built-InNoNo
HDRHDR 10+, HDR10, Dolby Vision, HLGHDR 10+, HDR10, Dolby Vision, HLG
Wireless CommunicationWi-Fi, IR, BluetoothWi-Fi
Height (")5.61.0
FeaturesRemote ControlRemote Control
Connection InputsUSBUSB
No. of HDMI Out (pcs)11
Wi-FiYesYes

What reviewers say

Amazon Fire TV Stick 4K Max

  • 4.6 / 5177 ratings

Owners rate it 4.6 out of 5 and describe it as a fast, simple streaming upgrade with plenty of storage and free content. A few ran into HDMI/AVR error messages, and some found the remote awkward at first.

What people mention
  • SpeedPraisedOwners say apps open and menus move faster than on older Fire TV sticks.
  • StoragePraisedThe 16 GB of storage is described as sufficient for a typical app lineup.
  • SetupPraisedSetup is reported as simple, with clear on-screen instructions.
  • HDMI errorsCriticisedAt least one shopper saw persistent error messages that required rebooting the TV, stick and AVR.

Roku Ultra 4K Streaming Player

  • 4.4 / 51,200 ratings

Owners rate the Ultra highly, with 4.4 out of 5 from 1,200 ratings. They praise its fast, stable streaming and the rechargeable voice remote, while some complain about the price and occasional app glitches.

What people mention
  • SpeedPraisedOwners say menus and apps load quickly and streaming stays smooth.
  • Picture qualityPraisedReviewers like the 4K, HDR and Dolby Vision output on compatible TVs.
  • RemotePraisedThe Voice Remote Pro's rechargeable battery and finder get frequent praise.
  • PriceMixed
Reviews
  • Best Fire TV Stick for 2026: Fire Stick 4K Max, Cube and More - CNET
  • Best Fire TV Stick for 2026: Fire Stick 4K Max, Cube and More
  • Don't Miss Out on This Insignia Smart Fire TV Deal for Under $100 - PCMag editors select and review products independently
  • Which Streaming Device Should You Buy? - X
  • Which Streaming Device Should You Buy?
  • The best streaming devices for 2026 - Engadget - The best streaming devices for 2026

Questions and answers

Which is better for a slow or crowded Wi-Fi network?
The Fire TV Stick 4K Max, because it supports Wi-Fi 6E and handles busy routers better. If you can run a cable, the Roku Ultra's Ethernet port beats both.
Which has the better remote?
The Roku Ultra's Voice Remote Pro is rechargeable and has a finder that makes it beep. The Fire Stick remote runs on batteries but adds dedicated channel buttons and Alexa.
Which is better for picture quality?
Both handle 4K, Dolby Vision, HDR10+ and Dolby Atmos. The Roku adds DTS Digital Surround, which matters if your soundbar or receiver uses DTS.
Is the Roku Ultra worth stepping up to over the Fire Stick?
Yes if you want Ethernet, a rechargeable remote and a calmer interface. The Fire Stick is the better pick if speed, storage and Alexa matter more.
Which lasts longer?
The Roku Ultra's box design and wired option tend to age better in a fixed setup. The Fire Stick is a dongle hanging off the HDMI port, so it is more exposed, though both get regular software updates.
Can I use either with an older 1080p TV?
Yes. Both downscale to 1080p and 720p, so you keep the speed and app support even without a 4K set.

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Buying guides that pick them

  • Best streaming devices
  • Best Roku streaming players and sticks
Built-in SSD
No
No
Audio File FormatsWAV, Ogg Vorbis, MP3, AAC, PCM, FLAC, LCWAV, MP3, WMA, ALAC, AAC, PCM, FLAC, MP4
Supported Video FeatureHDRHDR
Width (")1.54.9
HDMIYesYes
Wi-Fi StandardWi-Fi 6E (802.11ax), Wi-Fi 6 (802.11ax)Wi-Fi 5 (802.11ac)
USB In11
DongleYes—
Capacity16 GB—
USB Recording FeatureNo—
Internal Storage Space (GB)16—
Operating SystemFireOS—
USB TypeUSB-B—
Bluetooth Version5.2, 5.0—
With Local Playback—Yes
With Bluetooth Device Support—Yes
size—1
Model—Roku Ultra 2024UPC: 829610006888
Ethernet In—1
Some buyers feel it costs more than they need to spend for streaming.