Samsung S95F OLED 4K Smart TV vs Samsung QN77S90HA 77-inch OLED TV

Both are Samsung OLEDs, so the real choice is size and audio versus panel brightness and processing. The S95F is the brighter, more anti-reflective set with the newer NQ4 AI Gen3 processor and a 165Hz-capable panel, and it ships with a certified 48Gbps HDMI cable. The S90H is a larger 77-inch 2026 OLED bundled with a soundbar and subwoofer, which suits a big room where sound matters more than peak brightness. Buyers who want the best picture per inch pick the S95F; buyers who want a bigger screen and real bass out of the box pick the S90H.

• Choose the S95F if you sit close, watch in a bright room, or game at high frame rates and want the better panel and processor.
• Choose the S90H if you want a 77-inch screen and a soundbar with subwoofer without buying audio separately.