Samsung QN77S90HA 77-inch OLED TV vs LG C6 OLED 77-Inch TV

Both are 77-inch 4K OLEDs from 2026, so picture quality is close. The Samsung S90HA bundle adds a soundbar and subwoofer, which fixes the weak built-in audio that OLED owners complain about most. The LG C6 leans on webOS, AirPlay 2 and a 165Hz panel, and it is the safer pick if you game heavily or live in Apple's ecosystem. Buy the Samsung for the complete setup out of the box; buy the LG if you already own good audio gear and want the smoother panel and app platform.

• Choose the Samsung S90HA if you want a full home theater in one purchase and do not want to shop for a separate soundbar and subwoofer.
• Choose the LG C6 if you game at high frame rates, use Apple devices, or already have a sound system you like.