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Samsung S95H OLED TV vs Sony BRAVIA XR8B 77" OLED TV

Both are 77-inch OLED 4K TVs with four HDMI ports, but they aim at different buyers. The Samsung S95H is the gaming and brightness pick, with a 165Hz panel and the lowest input lag the reviewer tested. The Sony BRAVIA XR8B is the film and living-room pick, with Dolby Vision, IMAX Enhanced and a 4-way stand. As of November 7, 2026, the S95H is $1,997.99 at eBay and the XR8B is $2,498.00 at B&H Photo-Video-Audio, so the Samsung costs about $500 less.

Today the Sony BRAVIA XR8B 77" OLED TV costs $2,001.99 less at its best price.

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Samsung
Samsung S95H

Samsung S95H OLED TV

Samsung S95H

4.8(1,000 ratings)
$4,499.99at SamsungObserved at 8:22 AM
See all prices and details
Visit Samsung

Choose the Samsung S95H if you game seriously or watch in a bright room and want the brightest, fastest OLED for less money.

Pros
  • Brightest OLED in the test, with Glare Free coating for daylight rooms
  • 165Hz refresh and the lowest measured input lag for gaming
  • Four HDMI 2.1 ports
  • 4.2.2-channel Dolby Atmos speakers with Object Tracking Sound+
  • About $500 cheaper at the latest prices
Cons
  • No Dolby Vision listed
  • 77-inch size and 69.9 lb weight need a large, sturdy spot
  • Best price is at eBay, not an authorized dealer
Sony
77" BRAVIA XR8B Class OLED 4K HDR Google TV

Sony BRAVIA XR8B 77" OLED TV

77" BRAVIA XR8B Class OLED 4K HDR Google TV

$2,498.00at B&H Photo-Video-AudioObserved at 8:37 AM
See all prices and details
Visit B&H Photo-Video-Audio

Choose the Sony BRAVIA XR8B if you want Dolby Vision, IMAX Enhanced and studio-calibrated modes for movies, and a stand that adjusts to your furniture.

Pros
  • Dolby Vision, IMAX Enhanced and DTS:X for movie formats
  • XR Processor sharpens color and contrast in real time
  • 4-way position stand fits different furniture setups
  • Studio-calibrated modes for Netflix, Prime Video and Sony Pictures Core
  • ATSC 3.0 NextGen TV tuner built in
Cons
  • 120Hz panel, slower than the Samsung for gaming
  • About $500 more at the latest prices
  • Speaker layout and brightness figures not published

What separates them

Samsung S95H OLED TVSony BRAVIA XR8B 77" OLED TV
Peak brightnessGlare Free panel, described as the brightest OLED testedHigh brightness OLED, no brightness claim beyond that
Refresh rateUp to 165Hz120Hz
Input lagLowest input lag testedNot specified
HDR formatsHDR Pro, no Dolby Vision listedDolby Vision, IMAX Enhanced, DTS:X
ProcessorNQ4 AI Gen3 with 4K AI Upscaling ProXR Processor with real-time color, contrast and clarity
SoundBuilt-in 4.2.2 channels with Dolby Atmos and Object Tracking Sound+Dolby Atmos and DTS:X support, speaker count not listed
StandStandard standUnderlay stand with 4-way position adjustment
Price, November 7, 2026$1,997.99 at eBay$2,498.00 at B&H Photo-Video-Audio

Price history

$4,499.99$1,710.00
Oct 30Nov 7
  • Samsung S95H OLED TV: lowest $1,710.00 on Nov 2 at Samsung; $4,499.99 on Nov 7.
  • Sony BRAVIA XR8B 77" OLED TV: lowest $2,498.00 on Nov 7 at B&H Photo-Video-Audio.

Prices at every store

Samsung S95H OLED TV

  • Abt ElectronicsNew

    In stock

    $4,997.99Free shippingObserved at 9:00 AM
    Visit Abt Electronics
  • Best BuyNew

    In stock

    $4,999.99Free shippingObserved at 9:00 AM
    Visit Best Buy
  • QuillNew

    In stock

    $5,999.99Free shippingObserved at 9:00 AM
    Visit Quill
  • SamsungNew

    Availability unknown

    $4,499.99Observed at 8:22 AM
    Visit Samsung

Also available at

  • eBayCheck price at eBay
  • World Wide StereoCheck price at World Wide Stereo
  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Sony BRAVIA XR8B 77" OLED TV

  • BrandsMart USANew

    In stockReturn policy

    $2,499.99Observed at 8:34 AM
    Visit BrandsMart USA
  • B&H Photo-Video-AudioNew

    Availability unknown

    $2,498.00Observed at 8:37 AM
    Visit B&H Photo-Video-Audio
  • Fischer FurnitureNew

    Availability unknown

    $2,499.99Observed at 8:37 AM
    Visit Fischer Furniture
  • Best BuyNew

    Availability unknown

    $2,499.99Observed at 8:37 AM
    Visit Best Buy
All 4 stores and price history →

Specs compared

SpecSamsung S95H OLED TVSony BRAVIA XR8B 77" OLED TV
HDMI Ports4 HDMI ports4 ports
Resolution3840 x 21604K UHD
HDTV Format4K4K UHD
Display TypeOLEDOLED
CEC EnabledYesYes, BRAVIA Sync Function
Width70.2 in wide—
Screen Size77 inches, 55 inches, 65 inches, 77 inches, 83 …—
Depth1 in deep—
Weight69.9 lb, 35.9 lb, 46.1 lb, 69.9 lb, 89.3 lb—
ColorBlack—
Screen FormFlat—
Assistant SupportGoogle Assistant, Amazon Alexa, Google Assistan…—
Show all 39 specsShow fewer specs
SpecSamsung S95H OLED TVSony BRAVIA XR8B 77" OLED TV
Supported Streaming ServicesNetflix, Prime Video, YouTube, Disney+—
Size77"—
High DefinitionYes—
HDRYes—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…—
Anti-GlareYes—
With Energy Saving ModeYes—
With V-ChipYes—
Network Functionality—Smart TV, Google Assistant
Smart TV

What reviewers say

Samsung S95H OLED TV

  • 4.8 / 51,000 ratings

Rated 4.8 out of 5 from 1,000 ratings. Owners and testers treat it as one of the best OLEDs for picture and gaming, with size and price as the main reservations.

What people mention
  • Picture qualityPraisedOwners call the contrast and color the best they have seen on an OLED.
  • BrightnessPraisedReviewers describe it as the brightest OLED tested, with the glare-free coating holding up in daylight.
  • GamingPraisedLow input lag and 165Hz over HDMI 2.1 are singled out for console and PC play.
  • SizeCriticisedThe 77-inch model's 70.2-inch width and 69.9 lb weight are called hard to fit in smaller rooms.
Reviews
  • TV Reviews From Our Experts - PCMag editors select and review products independently
  • TV Reviews From Our Experts
  • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearch
  • Samsung's S95H OLED: The Best TV I Saw at CES 2026 - CNET
  • Samsung 77-Inch S95H OLED TV Review: Stunning Brightness Meets Elite Gaming Performance

Questions and answers

Which is better for gaming?
The Samsung S95H. It runs up to 165Hz and had the lowest input lag in testing, against 120Hz on the Sony. Both have four HDMI ports.
Which has the better picture for movies?
The Sony XR8B supports Dolby Vision and IMAX Enhanced, which the Samsung listing does not. The Samsung is brighter, so it holds up better in a sunlit room.
Is the Sony worth the extra $500?
Only if you want Dolby Vision, IMAX Enhanced and the adjustable stand. For gaming or a bright room, the cheaper Samsung is the stronger buy.
Do both fit the same wall mount?
The Sony uses a 300 x 300 mm VESA pattern. The Samsung mount pattern is not listed, so check its manual before buying a bracket.
Which is better for a bright living room?
The Samsung S95H. Its Glare Free panel was the brightest OLED tested, and the Sony only claims high brightness.
Do both have Google Assistant?
Yes. The Samsung also supports Amazon Alexa, and the Sony runs Google TV with Chromecast and AirPlay 2.

More comparisons

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  • 77" BRAVIA XR8B Class OLED 4K HDR Google TV vs LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP
  • Samsung 65-inch OLED 4K Vision AI Smart TV vs Samsung S95H
  • Panasonic Z95B vs Samsung S95H
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  • Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026 vs 77" BRAVIA XR8B Class OLED 4K HDR Google TV

Buying guides that pick them

  • Best large OLED TVs
—
Yes
Internet Streaming Services—YouTube, Apple TV, Bravia Core, Crunchyroll, Di…
Network Connectivity—Wi-Fi, Bluetooth, LAN
Video Interface—HDMI, USB
Backlight Technology—OLED
Display Highlights—HDR, High brightness
Refresh Rate—120 Hz
Display Aspect Ratio—16:9
Image Contrast Ratio—Pure black
Menu Language—Multilingual
Supported Resolutions—4K
Stand And Mount—Included
Design Highlights—Underlay stand, 4-way position stand, Seamless …
Mount Interface—300 x 300 mm
Contrast Ratio—Pure black (with over 8 million self-lit pixels)
Picture Adjustment—Picture settings
TV Tuner Type—Yes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…
Program Guide Type—Digital EPG